Guess the Entrepreneur
Momofuku Ando (Nissin Foods – Instant Ramen / Cup Noodles)
Country: Japan
Simple innovation: Instant ramen — noodles that cook in 3 minutes
by adding hot water.
How it started: He saw people waiting in long lines for ramen after
World War II. He experimented in a small shed behind his house and
discovered that flash-frying the noodles (like tempura) made them
cook instantly when hot water is added.
Success: Invented Chicken Ramen (1958) and Cup Noodles (1971).
Today, more than 100 billion instant noodles are consumed
worldwide every year.
Lesson: Solve a real problem; you don’t need big capital — only big
determination.
Steve Jobs (Apple, NeXT, Pixar) – Started at 21
Country: United States
Simple innovation: Personal computers with user-friendly design
and intuitive interfaces; also revolutionized digital music, phones,
and tablets.
How it started: Co-founded Apple with Steve Wozniak in his garage,
building computers by hand and selling them to local stores while
still very young.
Success: Built Apple into one of the most valuable companies in the
world. Also co-founded Pixar (animation) and NeXT (computer
company), later returning to Apple to lead it to iconic products like
the iMac, iPod, iPhone, and iPad.
Jeff Bezos (Amazon) – Started at 30
Country: United States
Simple innovation: Online bookstore that later grew into
a global e-commerce and cloud computing giant.
How it started: Left a stable Wall Street job to start
Amazon in his garage in 1994, initially focusing on selling
books online before expanding to almost everything.
Success: Turned Amazon into one of the world’s largest
companies, pioneering e-commerce, logistics, and cloud
services, becoming one of the richest people in the
world.
Fraser Doherty
(SuperJam) – Started at
14
• Country: Scotland
• Simple innovation: Jam made from 100% fruit
using his grandmother’s recipe.
• How it started: Began making jam in his kitchen
and selling door-to-door.
• Success: Became the youngest supplier in a major
UK supermarket chain.
• Lesson: A small family recipe can become a global
business.
Moziah “Mo” Bridges
(Mo’s Bows) –
Started at 9
• Country: USA
• Simple innovation: Handmade bow ties using
leftover fabric.
• How it started: Couldn’t find bow ties he liked →
created his own.
• Success: Featured on Shark Tank, landed licensing
deal with NBA.
• Lesson: A personal preference can become a
profitable product.
Brian Chesky & Joe Gebbia (Airbnb) – Started in
their 20s
• Country: USA
• Simple innovation: Rent out an air mattress in their
living room to earn extra money.
• How it started: They created a simple website called
“Air Bed & Breakfast.”
• Success: Became a global hospitality empire worth
billions.
• Lesson: If money is tight, look for resources you already
have and monetize them.
Tony Tan Caktiong (Jollibee Foods Corporation)
Simple innovation: Started as a small ice cream parlor
in Quezon City.
How it started: Customers asked if they could order
cooked food → he listened → added chicken and burger
meals.
Success: Jollibee beat McDonald’s in the Philippines and
now owns global brands (Tim Ho Wan, Smashburger,
Coffee Bean).
Lesson: Listen to customers. Adapt quickly.
Simple innovation: Started selling cheap shoes
in a small shop in Quiapo.
How it started: No capital for a big business.
Began with one small shoe store.
Success: Built SM malls, BDO, and became the
richest Filipino.
Lesson: Start small. Think big. Improve
continuously.
Simple innovation: Made affordable perfumes
inspired by luxury scents.
How it started: Financed production through
borrowing; sold in stalls and kiosks.
Success: The “Perfume King of the Philippines”
with hundreds of branches nationwide.
Lesson: Solve a pain point—quality product
without expensive price.
Edgar “Injap” Sia II (Mang Inasal) – Started at 26
Country: Philippines
Simple innovation: Fast-food chain specializing in grilled
chicken with unlimited rice, catering to Filipino tastes.
How it started: Opened the first Mang Inasal branch in
Iloilo City in 2003, focusing on affordable, tasty, and locally
inspired grilled chicken meals.
Success: Expanded rapidly nationwide, attracting
thousands of customers daily; in 2010, sold a 70% stake to
Jollibee Foods Corporation for PHP 3 billion, becoming one
of the youngest Filipino billionaires.
Country: China
Simple innovation: Online marketplace connecting
small businesses to global buyers.
How it started: Founded Alibaba in his apartment to
help small Chinese exporters sell products
worldwide.
Success: Turned Alibaba into one of the largest e-
commerce companies in the world, inspiring millions
of entrepreneurs.
Alina Morse (Alina’s Gourmet Lollipops) – Started at
9
Country: United States
Simple innovation: Healthy, sugar-free lollipops for
kids.
How it started: Experimented in her home kitchen
after realizing most candies were unhealthy.
Success: Her lollipops are now sold in major U.S.
retailers, and she became a teen CEO.
Erik Finman (Bitcoin Investment) – Started at 12
Country: United States
Simple innovation: Investing early in
cryptocurrency.
How it started: Used a $1,000 gift from his
grandmother to buy Bitcoin in 2011.
Success: Became a teenage millionaire as Bitcoin
value skyrocketed.
Leanna Archer (Leanna’s Inc.) – Started at 9
Country: United States
Simple innovation: Natural hair care products
for kids and adults.
How it started: Began making shea butter hair
products in her kitchen to sell to neighbors.
Success: Expanded into a national brand with
distribution in major retail stores.
Benjamin Kapelushnik (Benny the Sneaker Don) –
Started at 12
Country: United States
Simple innovation: Reselling rare and limited-edition
sneakers online.
How it started: Bought and sold sneakers to friends
and classmates using his small savings.
Success: Became one of the youngest sneaker
resellers with celebrity clients.
Cory Nieves (Mr. Cory’s Cookies) – Started at 6
Country: United States
Simple innovation: Gourmet cookies for local
events and stores.
How it started: Sold cookies from a small
lemonade-style stand using recipes from home.
Success: Expanded into a nationwide brand,
selling cookies to retailers and online.
Guiding Questions
1. After seeing the stories, what do you
notice about how these people started?
2. What did every entrepreneur do before
they became successful?
3. Did they wait to become rich before
starting, or did they start with what they
had?
4. What do you think is more important in
entrepreneurship: capital or creativity?
Why?
5. Did any of them invent something totally
new, or did they just improve something that
already existed?
6. If entrepreneurship is about solving
problems, what problems do you see around
you today?
Based on the stories, complete this
sentence:
“An entrepreneur is
someone who__________.”
Concept of
Entrepreneurship
originates from the French
Entrepreneur
verb “entreprendre”
which means “to undertake”
It refers to individuals who take the initiative
to undertake the risks involved in establishing
and managing a business enterprise.
The enterprise itself is the result of the
entrepreneur’s:
• Vision (Panglantaw)
• Effort (Paningkamot) &
• Innovation (Kabag-ohan)
while the process of developing, organizing,
and running this enterprise is known as
entrepreneurship.
Entrepreneurship is when a person starts
a business by using ideas, skills, and
resources to solve problems and earn
profit.
Factors Affecting Entrepreneurship
Entrepreneurship is influenced by a
combination of personal traits and
external conditions. These factors shape
an entrepreneur’s ability to start, manage,
and grow an enterprise.
Example:
Ella is very proactive and
persuasive. She notices that her
neighborhood has no healthy
snack options, so she decides to
start selling homemade granola
bars. Using her initiative, she
experiments with recipes at
home. Using her persuasion
skills, she convinces her
classmates and neighbors to try
her products. Because of her
personal traits, her small
venture quickly gains
popularity.
1. Personality Factors
These refer to the personal characteristics
and attitudes that influence how an
entrepreneur thinks and acts.
a. Initiative – The ability to take action
even without being instructed; acting
ahead of others.
b. Proactiveness – The capacity to identify,
classify, and seize opportunities before
others do.
c. Problem-Solving Ability – The skill to
analyze situations, find effective solutions,
and maintain positive relationships while
addressing challenges.
d. Perseverance – The determination to
continue pursuing goals and completing
tasks despite obstacles or difficulties.
e. Persuasion – The ability to effectively
convince or influence others, such as
encouraging customers to try or buy a
product.
f. Planning Skills – The habit of making
detailed plans before acting and
consistently monitoring progress to ensure
goals are achieved.
g. Risk-Taking – The willingness to take
risks after carefully evaluating the possible
outcomes and rewards.
2. Environmental Factors
Environmental factors are the external
conditions and circumstances that can either
help or hinder an entrepreneur in starting and
running a business. Unlike personality factors,
which depend on the individual, environmental
factors exist outside the entrepreneur but
greatly influence the success of the enterprise.
These include:
Political Environment: The stability of the
government, policies, and regulations can
affect business operations. For example,
changes in tax laws or trade policies can
create opportunities or challenges for
entrepreneurs.
Climate and Natural Conditions: Weather,
natural disasters, and geographic location
can influence the type of business that can
thrive. For instance, a farm-based
enterprise depends heavily on favorable
weather conditions.
Legal Systems and Regulations: Laws
governing business operations, permits,
licenses, and labor rights can impact how
easily an entrepreneur can start or manage
a business. Complying with these rules is
crucial to avoid penalties.
Economic and Market Conditions: The state
of the economy, such as inflation, interest
rates, and consumer purchasing power,
affects demand for products or services.
Entrepreneurs must adapt their strategies
according to market trends.
Social and Cultural Environment: Society’s
values, traditions, and consumer behaviors
shape what products or services are
accepted and valued. Entrepreneurs who
understand the local culture can better
meet customer needs.
Environmental factors shape the opportunities
available, influence decision-making, and
ultimately affect the success or failure of
entrepreneurial ventures. Entrepreneurs who
are aware of these factors can plan better,
reduce risks, and take advantage of favorable
conditions, while also preparing for potential
challenges.
Common
Competencies in
Entrepreneurship
Competency refers to:
A combination of knowledge, skills,
attitudes, and behaviors that an
entrepreneur must have to perform
effectively and succeed in running a
business.
1. Decisive – An
entrepreneur must
be firm and confident
in making decisions.
They evaluate options
quickly and choose
the best possible
course of action, even
under pressure.
2. Communicator – An
entrepreneur must
possess strong
communication skills.
They should be able to
express their ideas
clearly, persuade others
effectively, and build
strong relationships with
customers, employees,
and partners.
3. Leader – An
entrepreneur must
demonstrate leadership
and have the charisma
or influence to guide,
motivate, and inspire
their employees. A good
leader sets the direction
and encourages
everyone toward
achieving shared goals.
4. Opportunity Seeker
– An entrepreneur
must have the ability
to identify and
recognize business
opportunities before
others do. They stay
alert to trends,
customer needs, and
market gaps.
5. Proactive – Being
proactive means taking
control of a situation
by acting ahead of
time. Entrepreneurs
anticipate future
challenges and
prepare solutions in
advance, instead of
waiting for problems
to occur.
6. Risk Taker –
Entrepreneurs are willing
to take calculated risks.
They have the courage to
pursue their business
ideas despite
uncertainties,
understanding that
success often requires
stepping outside one’s
comfort zone.
7. Innovative –
Entrepreneurs
continuously seek
improvement and new
ideas. They introduce
creative solutions,
improve existing
products or processes,
and adapt quickly to
changes in the market.
Identification
Directions: Write the competency being described. Choose
from the list below:
• Decisive
• Communicator
• Leader
• Opportunity Seeker
• Proactive
• Risk Taker
• Innovative
1. The ability to find business chances before others
Opportunity Seeker
do.
Proactive
2. Acting ahead of time to prevent future problems.
Risk Taker 3. Having the courage to pursue business ideas
despite uncertainties.
Innovative 4. Creating new ideas or improving old products and
processes.
Decisive 5. Being firm and confident when making important
choices.
Leader 6. Inspiring and guiding people toward business
goals.
Communicator 7. Having the skill to persuade, explain, and express
ideas clearly.
SHORT QUIZ
Risk Taker 1. A student entrepreneur invests in a new product even if
success is not guaranteed.
Innovative 2. A bakery owner creates a new flavor using local
ingredients to stand out.
Leader 3. A store manager motivates her staff and assigns tasks
properly.
Communicator 4. A seller explains the benefits of her product clearly to
convince customers.
Decisive 5. A business owner quickly decides to switch suppliers to
avoid delays.
Opportunity Seeker 6. A student notices that classmates want healthier snacks
and plans to sell fruit cups.
Proactive 7. A shop owner prepares backup plans before a typhoon
affects deliveries.
Types of Entrepreneurs
1. Innovative Entrepreneur
These entrepreneurs are creators and trailblazers.
They constantly introduce new products, new
services, new production methods, or new
business models. Their strength lies in
imagination, creativity, and the ability to think
ahead of others.
Example: A tech developer who invents a unique
mobile app that solves a new problem.
2. Imitating Entrepreneur
Imitating entrepreneurs do not develop entirely
new ideas; instead, they adopt, copy, or adapt
existing innovations. They bring already proven
products or business models into new markets or
locations.
Example: Opening a milk tea shop using a
business concept that already exists but adding
small modifications to fit the local market.
3. Fabian Entrepreneur
These entrepreneurs are cautious, skeptical, and
conservative. They resist change and innovation
and only decide to adopt new methods or ideas
when they are fully convinced that it is safe or
necessary.
Example: A traditional store owner who will only
shift to digital payments after almost everyone
else in the area has already done so.
4. Drone Entrepreneur
Drone entrepreneurs strongly resist any kind of
change, even when change is essential for the
survival of the business. They prefer sticking to
old methods even if their business is losing
profits.
Example: A farmer who refuses to use modern
farming tools despite neighboring farmers gaining
higher yields.
5. Social Entrepreneur
Social entrepreneurs aim to create solutions for
social problems rather than focusing solely on
profit. They develop enterprises that address
issues in education, health, environment,
poverty alleviation, human rights, and more.
Their main goal is social impact.
Example: Starting a community-based recycling
enterprise that provides jobs while promoting
1. Among the different types of
entrepreneurs (innovative, imitating,
Fabian, drone, social, etc.), which type do
you admire the most? Why?
2. If you were to start your own business
one day, which type of entrepreneur
would you like to be, and what values
would guide your decisions?
Career Opportunities in
Entrepreneurship
A. Business Ownership / Self-Employment
1. Small Business Owner – sari-sari store, retail shop, food
kiosk, canteen, hardware, etc.
2. Franchise Owner – milk tea shop, food cart, mini-grocery
franchise.
3. Online Business Entrepreneur – e-commerce seller,
dropshipper, digital products seller.
4. Home-Based Entrepreneur – baking, crafts, tailoring,
printing, detergents/soap making.
5. Service-Based Entrepreneur – laundry shop,
salon/barbershop, repair services, tutorial services.
B. Agriculture and Food-Related Entrepreneurship
6. Agripreneur – vegetable farming, organic farming,
rice/corn production.
7. Livestock or Poultry Business Owner – hog raising,
chicken layers/broilers.
8. Aquaculture Entrepreneur – tilapia or bangus culture.
9. Food Processing Entrepreneur – dried fish maker, meat
processing, snacks production.
10. Restaurant or Food Stall Operator – café, catering, fast-
food franchise.
C. Technology and Innovation Entrepreneurship
11. Technopreneur – software/app developer businesses.
12. Digital Marketing Entrepreneur – social media
management, content creation agencies.
13. IT Services Entrepreneur – computer repair,
cybersecurity services, freelancing platforms.
14. Online Education Entrepreneur – course creator, virtual
academy owner.
D. Social and Community-Based Entrepreneurship
15. Social Entrepreneur – enterprises focused on health,
environment, livelihood, or education.
16. Cooperative Manager or Founder – community-based
business initiatives.
17. NGO-Based Enterprise Developer – livelihood and
empowerment projects.
E. Corporate and Organizational Entrepreneurship
18. Intrapreneur – innovator inside a company who
develops new products or systems.
19. Business Consultant – advising small businesses or
startups.
20. Project Manager for Startups – leading business
development projects.
F. Creative and Lifestyle Entrepreneurship
21. Creative Entrepreneur – graphic design studio,
photography, videography, animation.
22. Event Management Entrepreneur – wedding planner,
events coordinator.
23. Health and Wellness Entrepreneur – fitness coaching,
spa/wellness center.
24. Tourism Entrepreneur – travel agency, homestay/AirBnb,
tour guide services.
25. Lifestyle Entrepreneur – blogging, vlogging, influencer-
based businesses.
Others:
• Business Consultant - with the expertise of the
entrepreneur he can be a very good source of advices to
other entrepreneurs and would-be businessman.
• Teacher - a graduate of an entrepreneurship can use his
knowledge in teaching.
• Researcher - the entrepreneur can be employed as
researcher by an enterprise.
• Sales - an entrepreneurship graduate can apply as salesman.
• Business Reporter - the entrepreneur being expert in the
field, can be employed as business reporter.
What entrepreneurial career do you
value the most, and why do you
believe it is important to your
community or the country?
Prepare for a Summative Test
next meeting. (30 - 40 items)
Identification
Enumeration
True of False
Multiple Choice