Chapter-16
Managing the Store
Store Management Responsibilities
1. Managing Store Employees
Recruiting and selecting
Socializing and training
Motivating
Evaluating and providing constructive feedback
Rewarding and compensating
2. Controlling costs
Increasing labor productivity
Reducing maintenance and energy costs
Reducing inventory losses
3. Managing Merchandise
Displaying Merchandise and maintaining visual standards
Working with buyers
Suggesting new merchandise
Buying merchandise
Planning and managing special events
Marking down merchandise
4. Providing customer service
Steps in the process of Managing Store
Employees
Step-1: Recruiting and Selecting Store Employees
Step-2: Socialize and Train New Employees
Step-3: Motivate and Manage Employees to Achieve Store
Performance Goals
Step-4: Evaluate Employee Performance and Provide Feedback
Step-5: Compensate and Reward Employees
Step-1: Recruiting and Selecting Store Employees
Job analysis
Job Description
Locating Prospective Employees
Recruiting Minorities, Immigrants, and Older workers
Partnering with Government Agencies
Using Employees as Talent Scouts
Screening Applicants to Interview
Application Forms
References and Online Checks
Testing
Realistic Job Preview
Selecting Applicants
Preparation for the Interview
Managing the Interview
Step-2: Socialize and Train New Employees
Orientation Programs
Training Store Employees ( Structured Program, On the job Training,
Blended Approach, Analyzing Successes and Failures)
Step-3:Motivate and Manage Employees to
Achieve Store Performance Goals
Leadership
Leadership Behaviors( task performance and group maintenance
behaviors)
Leader Decision Making( autocratic and democratic leader)
Leadership Styles
Motivating Employees
Setting Goals or Quotas
Maintaining Morale
Step-4: Evaluate Employee Performance and Provide Feedback
Who should do the evaluation?
How often should evaluations be made?
Step-5: Compensate and Reward Employees
1. Extrinsic Rewards( compensation, promotion and recognition)
2. Intrinsic Rewards(contests, job enrichments)
Various types of Compensation Programs:
Straight salary compensation
Incentive compensation plan
A quota-bonus plan