Research Design
Development
Definition: Research design development is the process of creating a
blueprint or master plan for conducting a research project. It comes after
defining your research problem and guides how you collect, analyze, and
interpret data.
1. What is Research Design?
Overall Plan Roadmap
It is the overall plan or structure of your research. Think of it as a roadmap that shows how your study will
achieve its goals.
Purpose Goal
To ensure that the research produces valid, accurate, Maximize the relevance of your data while saving time,
objective, and cost-effective results. effort, and resources.
2. Why is it Important?
A strong research design is essential because it:
1 Ensures Efficiency 2 Provides a Foundation
Helps plan methods in advance so you get maximum Acts as the base of your research; without it, findings may
information with minimum effort and cost. be misleading.
3 Maintains Quality 4 Improves Clarity & Accountability
Ensures procedures yield accurate and reliable results Organises ideas, justifies methods, and allows others to
(reduces errors). review your plan.
3. How is Research Design Developed?
Research design is developed in two main phases:
Phase 1: Address the Five 'Ws'
Before collecting data, answer:
W Question Example / Purpose
What What is the study about? Define the research topic clearly.
Why Why is the study being done? Define the purpose or objective.
Who Who are the participants? Identify study population.
Where Where will the research be conducted? Decide location/context.
When When will the study happen? Set the timeline for research.
Phase 2: Specify the Procedural Blueprint
Once the 'Ws' are clear, outline the detailed plan:
• Study Design Type: e.g., cross-sectional, experimental, case study.
• Sampling Plan: How participants/items will be selected and how many.
• Data Collection Methods: Questionnaires, interviews, observations, etc.
• Data Analysis Plan: How data will be processed (statistical techniques, coding).
• Logistical Arrangements: Resources, time, costs, and required skills.
4. Flexibility of Design
Exploratory Research Descriptive / Diagnostic Research
Needs flexible design to explore multiple aspects. Needs rigid design to ensure accuracy and minimise bias.