SAMPLING
• the process of selecting a subset of individuals or
elements from a larger population for study.
SIGNIFICANCE OF SAMPLING
• Cost-effective
Is one of the reasons researchers use this method. By studying a
smaller group, researchers significantly reduce the expenses associated
with data collection, making large-scale studies manageable and
affordable.
• Time efficient
This approach reduces the time needed for data collection and
processing, leading to quicker insight and decision-making.
SAMPLING TECHNIQUES
a. Simple Random Sampling: Every individual in the
population has an equal chance of being selected.
SAMPLING TECHNIQUES
b. Stratified Sampling: Dividing the population into subgroups
(strata) and then randomly sampling from each subgroup.
SAMPLING TECHNIQUES
• Systematic Sampling: Selecting every nth individual from the
population after a random start.
WORKED EXAMPLE
• Scenario 1: You are conducting a survey to
understand the preferences of students in a
large university. To ensure representation from
each academic department, you decide to
sample 20 students from each department.
WORKED EXAMPLE
• Scenario 2: In a city park, you want to survey
visitors to gather feedback on park facilities. To
make the survey process efficient, you decide to
survey every 10th visitor who enters the park.
WORKED EXAMPLE
• Scenario 3: You are conducting a study on the
reading habits of students in a high school. To
ensure a diverse sample, you randomly select 30
students from the entire school population.
WORKED EXAMPLE
• Scenario 4: You want to understand the opinions
of employees in a large company about a new
workplace policy. The company has three main
departments, and you decide to sample 15
employees from each department.
WOKRED EXAMPLE
• Scenario 5: In a music festival, you want to
survey attendees about their favorite music
genres. To capture a random cross-section of the
crowd, you decide to randomly select individuals
throughout the day without any specific pattern.