DMC 4532
PRODUCT DESIGN AND DEVELOPMENT
INTRO
BY
MUHAMAD ZAKI BIN YUSUP
LEARNING OBJECTIVES
At the end of this chapter, student should be able to:
Describe the characteristics of successful product
development.
Describe three main functions of an organization in
product development.
Identify the challenges of product design and
development.
Describe the characteristic that leads to dysfunctional
product development team.
CHAPTER 1: INTRODUCTION 2
CHARACTERISTIC OF SUCCESSFUL
PRODUCT DEVELOPMENT
Product Quality
- reliable, satisfying customers needs,
able to buy
Product Cost
- Manufacturing cost, design cost, profits?
Development Time
- technology, competitiveness
Development Cost
- investment/profits
Development Capability
- experience/capital
CHAPTER 1: INTRODUCTION 3
WHO DESIGN AND DEVELOP PRODUCT
Marketing
- Customers feedback,, product opportunities, target
prices, promotion
Design
- Define physical product, engineering design (mech,
elect, software), industrial design (ergonomic,
aesthetics, user interfaces)
Manufacturing
- design/operate production system, includes purchasing,
distribution, and installation (also called supply chain)
CHAPTER 1: INTRODUCTION 4
PRODUCT DEVELOPMENT TEAM
CORE TEAM
EXTENDED TEAM
CHAPTER 1: INTRODUCTION 5
DURATION AND COST
CHAPTER 1: INTRODUCTION 6
THE CHALLENGES
• Trade Off
- maximizes the success of the product (eg: airplane)
• Dynamic
-new technology, customers preference, competitors,
microeconomic environtment
• Detail
- economic implication/ complexity (eg: screw and snap fits)
• Time Pressure
- Quick decision without complete informations
• Economics
- Large investment (develop, produce, marketing)
CHAPTER 1: INTRODUCTION 7
From the challenge
• Creation
- New idea/new product
• Satisfaction of societal and individual
needs
- Consider the important needs
• Team diversity
- Different skills/talents (training, experience,
perspectives, and personalities)
• Team spirit CHAPTER 1: INTRODUCTION 8
- Highly motivated, cooperative groups
Characteristics of dysfunctional product
development teams
• Lack of empowerment of the team
-Role of the leader/manager, level of project understanding
• Functional allegiances transcending project goals
- Marketing, design, or manufacturing may influence decisions for
political standing without refer to the overall success of product.
• Inadequate resources
- unable to complete development tasks (e.g.: lack of staff, mismatch of
skills, lack of money, equipment, or tools).
• Lack of cross-functional representation on the project
team
- Decisions made without other parties involvement (e.g.: marketing,
design, manufacturing or other critical functions).
CHAPTER 1: INTRODUCTION 9
Summary
Best practice for product design and development always involves
a team of people representing the necessary disciplines and skills
(a cross-functional team).
Product development is a sets of activities that can generally be
documented, studied, and improved.
Product development can be both exciting and intense.
For some products, the focused efforts of a small team result in a
successful new product. For complex products, the development
team can be very large.
CHAPTER 1: INTRODUCTION 10
SEKIAN
TERIMA KASIH
CHAPTER 1: INTRODUCTION 11