AMITY SCHOOL OF BUSINESS
Social Media Marketing
BY
Dr. Ruchi Jain
Multichannel Marketing AMITY SCHOOL OF BUSINESS
• The practice of communicating with potential and existing customers
through a variety of channels, such as retail stores, websites, mail order
catalogues, emails and text messages.
• Highly effective in increasing brand awareness by using various channels.
• It has been observed that multichannel customers spend more time and
money on gathering information pertaining to a specific product or service
in comparison to single channel customers.
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Outbound Marketing AMITY SCHOOL OF BUSINESS
• wherein a business company creates a promotional message about a
product/service and passes it out to a specific set of audience.
• methods such as trade shows, cold calls and emails.
• Also referred as push marketing because in this type of marketing the target
customers are introduced to the business directly by the business owners.
• Its practices are known to customers. As a result, customers are able to relate
to them.
• It is an expensive way of promotion as it involves delivering messages to the
masses.
Inbound Marketing AMITY SCHOOL OF BUSINESS
• Emphasis upon attracting customers through well-designed content,
instead of competing with the rivals, to gain customers’ attention.
• Involves online platforms such as blogs, search engines and social media
to connect with the target audience.
• It is relatively inexpensive as most of the online platforms are free to join.
• it is important to consider the target audience, the process to be followed
to develop inbound marketing strategy, type of content to be used, lead
generation and so on.
Inbound Marketing AMITY SCHOOL OF BUSINESS
• There are four stages involved in the process of the development of
an inbound marketing strategy.
Landing Pages AMITY SCHOOL OF BUSINESS
• A landing page is a webpage that is displayed in response to clicking on a
link.
• A landing page is highly crucial for the success of inbound marketing;
• it should be convincing enough to prevent visitors from dropping off and
• should prompt them to take an immediate action
• Marketers should be cautious while designing landing pages for their
websites.
How to Create Landing Pages AMITY SCHOOL OF BUSINESS
Following are some important features that must be incorporated while creating an
effective landing page
Provision of high-quality content
Ease of conversion
Flawless design
Provision of clear call-to-action
Creation of a lucrative offer
Creation of attractive layout with relevant images
Use of corresponding keywords
Use of appropriate colours
Provision of clickable share buttons
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Social Media AMITY SCHOOL OF BUSINESS
• Social media refers to a set of online communication
channels
• dedicated to community-based interaction and
• content sharing.
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Why Popular AMITY SCHOOL OF BUSINESS
• Opportunity to meet and interact with strangers.
• Free and easy to use.
• new opportunities helping both job seekers and
employers to interact with each other.
• Help organisations to advertise and promote
• Easily accessible on smartphone and tablet.
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Social Media Channels AMITY SCHOOL OF BUSINESS
• A blog is a regularly updated web page or website operated by individuals
and small groups. Microblog, as the name suggests, differs from the
Blogs and traditional blog with respect to size.
microblogs
F
o • A forum is a place for debate where anyone is free to participate.
Sr
ou
cm
is
a
l • Social networks are dedicated websites that allow users to communicate
n with each other.
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Concept of Social Media Marketing AMITY SCHOOL OF BUSINESS
• Uses social networking sites for promoting products and services.
• produce content that can be shared over the social network.
• increase brand exposure and customer base.
• Twitter is designed to let users share precise messages and latest
updates with others.
• Facebook, allows registered users to create and share profiles,
upload videos, images, and deliver messages
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Advantages of Social media Marketing
• Creating awareness
• Finding Selling Opportunities
• Building Brand
• Attracting Target Market
• Reducing Advertising Cost
• Maintaining Customer Relationships
• Improving Business Processes
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Disadvantages of SMM AMITY SCHOOL OF BUSINESS
• Posting negative reviews
• Time-consuming
• Delayed return on investment
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