STRATEGIES
OF SOCIAL
ACTION
INTRODUCTION
● Social action in social work: Working
together to create big changes in society.
● Goals: Improve laws and systems to solve
problems like poverty, addiction, and bad
housing.
● History: The term "social action" was first
used by Mary Richmond in 1922.
DEFINITION
● MARY RICHMOND has defined social action as “mass betterment through
propaganda and social legislation”. This definition stresses on improving
the condition of huge sections of population as an aim of social action
with propaganda and social legislations as main strategies.
Strategies of Social Action
● Campaign / Promotional Strategy
promotional plan is a valuable marketing
tool when it comes to launching a new
service or product or expanding your
market reach into new verticals or
demographics.
● Collaborative Strategy
"Collaborative Strategy is the between the strategy
of a Business and the Strategy of its Partners to
realise the objectives through collaboration." This
concept is being evolved as the new way to grow a
Business. Companies collaborate with their partners,
vendors and customers to build synergy at strategic
level to grow their business
● Pressure / Advocacy Strategy,
Advocacy is the active support of an idea
or cause expressed through strategies
and methods that influence the opinions
and decisions of people and
organisations
● Negotiate Strategy
It is a pre-determined approach or
prepared plan of action to achieve a
specific goal or objective to potentially find
and make an agreement or contract in a
negotiation with another party or parties.
● Legal Suasion / Litigation Strategy
Litigation strategy is the process by which counsel
for one party to a lawsuit intends to integrate
their actions with anticipated events and
reactions to achieve the overarching goal of the
litigation. The strategic goal may be the verdict,
or the damages or sentence awarded in the case.
● Conscientization Strategy
The development of understanding and
awareness of one's position in social, political,
economic, cultural, and historical contexts,
with a particular emphasis on a critical
understanding of one's position in power,
privilege, and oppression.
● Human Relation Strategy
Relationships between employees and management
are of substantial value in any workplace. Human
relations is the process of training employees,
addressing their needs, fostering a workplace
culture and resolving conflicts between different
employees or between employees and
management.
● Economic Organisation Strategy
Economic strategy is a relatively new and rapidly
developing area of economic consulting, involving
the application of economic principles and
methods to provide clients with unique insights
aimed at addressing specific issues/problems
and/or enhancing their long-term performance.
● Situation Modification Strategy
Situation modification involves efforts to modify a
situation so as to change its emotional impact.
Situation modification refers specifically to altering
one's external, physical environment. Altering
one's "internal" environment to regulate emotion is
called cognitive change
Conclusion
In conclusion, Mary Richmond’s definition of social action highlights the
importance of collective improvement and the need to address large-
scale social issues through strategic measures. By emphasizing
propaganda and social legislation as primary tools, Richmond
underscores a proactive approach aimed at uplifting extensive
segments of society. This perspective on social action not only
encourages systematic efforts to address social inequalities but also
advocates for policies and public support that drive sustainable, positive
change at a broad societal level.