Key Performance Indicator
Outline
• Financial Perspective
• Customer perspective
• Marketing and sales Perspective
• Operational processes and supply chain
perspective
• Employee Perspective
• Corporate Social Responsibility Perspective
Financial Perspective
Net profit
Net profit margin
Gross profit margin
Operating profit margin
EBITDA
Revenue growth rate
Total shareholder return (TSR)
Economic value added (EVA)
Return on Investment (ROI)
Return on capital employed (ROCE)
Return on assets (ROA)
Return on Equity (ROE)
Debt-to-equity (D/E) ratio
Cash conversion cycle (CCC)
Working capital ratio
Operating expense ratio (OER)
CAPEX to sales ratio
Price/Earnings ratio (P?E ratio)
Customer perspective
Net promoter score(NPS)
Customer retention rate
Customer satisfaction index
Customer profitability score
Customer lifetime value
Customer turnover rate
Customer engagement
Customer complaints
Marketing and sales perspective
Market growth rate
Relative market share
Brand equity
Cost per lead
Conversion rate
Search engine rankings (by key word) and click-through rate
Page views and bounce rates
Customer online engagement level
Online share of voice (OSOV)
Social networking footprint
Klout score
Operational processes and supply chain
perspective
• Six sigma level
• Capacity utilization rate (CUR)
• Process waste level
• Order fillment cycle time (OFCT)
• Delivery in full , on time (DIFOT) rate
• Inventory shrinkage rate (ISR)
• Project schedule variance (PSV)
• Project cost variance (PCV)
• Earned value (EV) metric
• Innovation pipeline strength (IPS)
• Return on innovation investment (ROI2)
• Time t market
• First pass yield (FPY)
• Rework level
• Quality index
• Overall equipment effectiveness (OEE)
• Process or machine downtime level
• Firs contact resolution (FCR)
Employee perspective
• Human capital vale added (HCVA)
• Revenue per employee (RPE)
• Employee satisfaction index
• Employee engagement level
• Staff advocay score
• Employe churn rate
• Average employee tenure
• Absenteeism Bradford factor
• 360-degree feedback score
• Salary competitiveness ratio (SCR)
Time to hire
• Training return on invesment
Corporate social responsibility perspective
• Carbon footprint
• Water footprint
• Energy consumption
• Saving levels due to conservation and
improvement efforts
• Supply chain miles
• Waste reduction rate
• Waste recycling rate
• Product recycling rate