Beyond Snack
Kerala’s Leading Banana Chips Brand
Introduction
Beyond Snack is a pioneering banana chips brand based in
Alappuzha, Kerala. Founded in 2018, it offers hygienic, flavorful
banana chips with a modern twist. The company aims to make
banana chips a healthy and delicious snack choice across India while
operating under DR JACKFRUIT INDIA PRIVATE LIMITED.
01
Company
Overview
Background and
Mission
Beyond Snack was established in 2018 in
Alappuzha with a focus on producing high-quality
banana chips. The company’s mission is to
redefine traditional Kerala banana chips as a
healthy, tasty option nationwide. It upholds strong
standards of hygiene, quality, and innovation in
its offerings.
Vision and Market Positioning
The vision centers on modernizing Kerala’s traditional banana chips
while emphasizing quality, taste, and variety. Beyond Snack promotes
banana chips as a nutritious everyday snack, distinguishing itself
through commitment to health, flavor innovation, and a broadening
consumer base.
Team and Leadership
Beyond Snack’s leadership includes co-founders Manas Madhu, an
engineer turned entrepreneur, along with Jyoti Milind Rajguru and
Gautam Raghuraman. The team strongly focuses on marketing,
innovation, and maintaining high product quality. Their combined
expertise drives the brand’s growth and commitment to excellence in
the competitive snack industry.
Business
02
and
Financials
Product Range and Unique Selling Points
Beyond Snack specializes in Nendran banana chips offered in multiple
flavors such as Original Style, Peri Peri, and Desi Masala. Products are
air-dried, fried in coconut oil, gluten-free, vegan, and high in fiber and
potassium, providing a healthier alternative in the traditional snack
market with a modern appeal.
Growth, Achievements, and Funding
The brand has demonstrated rapid growth, featuring on Shark Tank
India and securing Rs. 50 lakhs for 2.5% equity investment. With Rs.
17.7 crore revenue in 2023, projected to double in 2024, the
company has expanded to 4,000+ retail stores nationwide. Total
funding reached $5.98M from prominent investors.
Financial
Performance and
Market
Competitiveness
Beyond Snack’s net worth is Rs 101 crore
(~$12M) with targets to reach a Rs 150+ crore
valuation by fiscal year 2025. The brand competes
with traditional players but leads with innovative
flavors, health-conscious products, and significant
national reach, positioning itself strongly within
the Indian snack market.
Conclusions
Beyond Snack integrates tradition and innovation to capitalize on
growing demand for healthier snacks. Its strong leadership, robust
funding, and expanding market presence underscore its potential for
sustained growth. Investors benefit from a proven business model
with clear financial targets and a unique product offering that
resonates broadly across India’s consumer base.
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