Data Analysis & SPSS
• Data analytics is the collection, transformation, and organization of data in
order to draw conclusions, make predictions, and drive informed decision
making.
• Many errors in research arise from a poor planning (e.g., data collection).
• Fancy statistical methods cannot rescue garbage data (that is full of biased
information).
• Careful planning is very important.
SPSS
• SPSS is short for Statistical Package for the Social Sciences, and it’s
used by various kinds of researchers for complex statistical data
analysis.
• The SPSS software package was created for the management and
statistical analysis of social science data. It was originally launched
in 1968 by SPSS Inc., and was later acquired by IBM in 2009.
• SPSS is used by market researchers, health researchers, survey
companies, government entities, education researchers, marketing
organizations, data miners, and many more for processing and
analyzing survey data.
• Overall, SPSS is an essential tool for monitoring and evaluation
professionals who need to manage, analyze, and interpret data.
• Its powerful features, tools, and techniques make it an
indispensable tool for making evidence-based decisions and
improving program outcomes.
• Out of all the ways to analyze data, SPSS has the most friendly, drag
and drop/point and click ways of analyzing data.
• SPSS does the hard technical stuff for you, you just have to feed it
the information and make the decisions.
• Andy Field's book on SPSS.
Those who may find learning SPSS is tough:
• Lack of familiarity with statistical concepts.
• Difficulty in understanding the software interface.
• Lack of practice
• Inadequate instruction.
• Complexity of statistical analysis