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Understanding Web Mining Techniques

Web Mining is the application of data mining techniques to extract patterns and knowledge from the vast information available on the Web, including documents, hyperlinks, and server logs. It plays a crucial role in enhancing web businesses and analyzing customer behavior, but it also comes with challenges such as high costs and the need for technical expertise. Overall, it serves as a valuable tool for leveraging the wealth of data provided by the World Wide Web.

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engr_alihussain02
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4 views4 pages

Understanding Web Mining Techniques

Web Mining is the application of data mining techniques to extract patterns and knowledge from the vast information available on the Web, including documents, hyperlinks, and server logs. It plays a crucial role in enhancing web businesses and analyzing customer behavior, but it also comes with challenges such as high costs and the need for technical expertise. Overall, it serves as a valuable tool for leveraging the wealth of data provided by the World Wide Web.

Uploaded by

engr_alihussain02
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Web Mining

(Definition)
Web Mining is the process of using data mining
techniques and algorithms to extract information to
discover patterns, structures, and knowledge
directly from the Web by extracting it from Web
documents and services, Web content, hyperlinks
and server logs
Web Mining
(Introduction)
 TheWWW is huge, widely distributed,
Global Information service centre for
 Information services: news, advertisements,
consumer information, financial management,
education, government, e-commerce, etc.
 Hyper-link information
 Access and usage information

 WWW provides rich sources of data for


data mining
Web Mining
(Importance)
 Advantages
 Improve Web Business
(e.g. e-commerce sites )
 Assists in the Analysis of Customer
Behavior
 Assists with proxy Server Analysis
 Increased Revenue
 Disadvantages
 High Cost
 Massive Amount of Data
 Technical Expertise Required
 Information Misuse(Lack of Security)
Web Mining
(Basic Understanding)
Data Mining vs. Web Mining

Text Mining vs. Web Mining

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