Marketing
Plan
Presented by
AAZAN KASHIF
HAROON ASLAM
Page 1
MUHAMMAD UZAIR
About us
• E-commerce store
• Affordable Phones
• Trade in and Upgrade
• selling used phone on
installments
Page 2
Target Audience
PRICE SENSITIVE
STUDENTS CUSTUMERS
Page 6
Market
Research
• High demand
• Growing E-commerce Adoption
Page 5
SWOT Analysis
S STRENGTHS W WEAKNESSES
Competitive pricing, niche Trust Issues around used
appealy. electronic devices
O OPPRUTUNITIE T THREATS
S
Growing demand for No official support for
affordable technology second hand phones
Highly competitive market
Page 8
USER
PERSONAS Ali Age: 20
Occupation: Student
Location: Islamabad
Raza Income Level : Low (Relies
on Parents or Part-Time
Work)
GOALS MOTIVATIO
• Wants a premium phone NS
• Comfort
(like an iPhone) but can't • Convenience
afford PTA-approved • Price
models
FRUSTRATIONS PERSONALITY INTERESTS
• Budget constraints • Helpful • Board games
• Tech knowledge but limited • Dependent • Cooking
funds • Resourceful • Reading
USER
PERSONAS Sana Age: 33
Occupation: Entrepreneur
Location: Islamabad
Ahme Income Level : High
GOALS d MOTIVATIO
NS
• Wants a good phone at a • Comfort
reasonable price • Convenience
• Price
FRUSTRATIONS PERSONALITY INTERESTS
• Limited Knowledge about • Helpful • Cooking
technology • Independent • Mewing
• Resourceful
Marketing
Strete
gy
Page 1
SEO
• On-Page SEO:
⚬ Keywords: “cheap iPhones in
Pakistan”, “non-PTA iPhones”, “Trade
phones”
⚬ Optimize product titles, meta
descriptions, alt tags.
• Technical SEO:
⚬ Mobile speed, secure HTTPS, fast
loading.
• Off-Page SEO:
⚬ Guest posts, backlinks from tech
blogs, Google My Business listing.
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Website Design
• Clean, modern layout with mobile-first design.
• Clear banners like “Trade in and Upgrade — Save
Big!”
• Filters by product, brand, and PTA status.
• Trust-building: FAQs on PTA, warranty info, and
customer testimonials.
Page 10
INSTAGRAM
Social Media • Reels: Unboxing, price comparisons, customer
testimonials.
• Stories: Flash sales, FAQs, polls (“Would you buy
non-PTA to save 40%?”)
FACEBOOK
• Target older users and families.
• Marketplace posts, Live sessions for Q&A.
TIKTIOK
• skits around “Trading in old phones for new
phones” → show your solution.
• Influencer partnerships with tech reviewers.
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Content
Marketin BLOG POST
• How to trade an old Phone for a new one
g • “Top 5 Budget iPhones in Pakistan Right
Now”
• “How to Safely Buy a Non-PTA iPhone”
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Content
VIDEO CONTENT
Marketin
• Customer unboxing & testimonials
• Reviews on latest phones
g
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Budget Plan
Channel Monthly(PKR) 3 MonthS(PKR) Justification
Instagram/Facebook/TikTok ads with
Social Media Ads 20,000 60,000 precise targeting to drive
conversions
Micro-influencers on TikTok &
Influencer Collaborations 100,000 300,000 YouTube for product
unboxings/reviews
Mailchimp/Brevo for automated
Email Marketing Tools 2,000 6,000
email flows (free + basic tier)
e
Campaign
Upgrade
ideasMade
Easy
Targeting Parameters:
• Age: 18–30
Creative Assets
• Interests: Smartphone
Instagram Reel: A skit showing a
upgrades, budget student frustrated with their old
phones, Apple, student laggy phone. A friend suggests
life, tech swaps, second- trading it in. He goes to your
hand tech store, trades it, and walks away
• Platforms: Instagram with a newer iPhone for a small
(Reels + Stories), price—smug and happy. Ends
Facebook, TikTok with: “Why buy new when you
Location: Urban centers can trade smart?”
Campaign
Tech for the Whole Family
ideas
Targeting Parameters: Creative Assets:
• Age: 30–45 • Facebook Carousel Ad: “iPhone
for Mom – Tablet for Kids – All
• Interests: Parenting,
Under Budget.”
gadgets, online • YouTube Video: A relatable scene
shopping, budget of a dad comparing tech options,
planning choosing your store, and sharing
• Platforms: Facebook, the savings.
• WhatsApp Broadcast Template:
WhatsApp, YouTube
“This week’s bundle offer: Buy 2
iPhones, get a free case set!
Message us to claim.”
Measurement &
Awareness KPIs KPIs
• Reach: How many unique users saw your content
• Impressions: Total number of times your content was shown
• Follower Growth: New followers on Instagram/TikTok/Facebook
Engagement KPIs
• Engagement Rate: (Likes + Comments + Shares) ÷ Impressions
• Video Views & Watch Time (Reels/TikTok)
• Click-Through Rate (CTR): % of users who clicked your CTA
• Conversion KPIs
Trade-In Form Submissions
• WhatsApp Inquiries
• Successful Trades Completed
• Cost per Acquisition (CPA)
Page 2
Than You!
k Any Questions
Page 15