BURGER KING AND
COMPETITIVE FORCES
PRESENTED BY:
ARIFA (SP20-RMS-008)
COMPETITIVE FORCES
• Burger king is one of the top competitors in the global fast-food restaurant
market. The company directly competes against firms like Mcdonald’s, KFC,
Sunway and Wendeys.
• To ensure competitive advantage, burger king must address issues
pointed out in its five forces analysis. In burger king’s industry environment,
the influences of major competitors are just one of the main considerations.
Based on the five forces analysis model, burger king consider strategic issues
linked to suppliers, consumers, new entrants, and substitutes.
COMPETITIVE FORCES
Point Strength Trend Opportunity/Threat Possible Actions
Opportunity:
Burger King has
marked Mental Health
Burger King is not Awareness Month in
High level of afraid to annoy its the U.S, which takes
Rivalry: competitors to its own place in May of each
Burger King and economic advantage. year. It has partnered
McDonald’s are the The brand has a clear up with Mental Health
biggest rivals in fast goal of becoming the America and has
Burger King is also
food. top dog in the fast- introduced a new line-
redesigning its
McDonalds and Burger food world. It operates up of Whopper “Real
restaurants, changing
King, both compete in an overcrowded Meals” to suit a range
packaging, cleaning
with all types of food marketplace where of moods.
up its cooking process
retailers on the basis local, national and As a piece of
and changing
of prices, convenience, international brands marketing for the
uniforms to reflect a
food qualities and are all fighting for the franchise brand, this
more modern
Rivalry customer services. market shares, and initiative could be seen
approach to food
Over the years, the where personal as another stroke of
services. Finlay, these
two fast-food giants relationships aren’t Burger King genius.
factors will contribute
have continued to really anywhere on the Not only is it assisting
to a more desirable
have various tussles, list of priorities. It’s all in raising awareness of
experience for
and present time sees about speed, mental health issues,
customers.
the burger rivalry convenience, price and but it also involves a
Besides,
heating up yet again, of course taste. And cheeky and well-aimed
with Burger King once their strategy is clearly poke at the “Happy
more taking a side- working for them. Meals” for which
swipe at its That will, of course, McDonald’s are famed
THE RIVALRY AMONG COMPETING SELLERS
• In the list of most valuable fast food brands at a global level, Burger King
comes at 7th spot with a value of 7063 million USD. McDonald’s is on the top
of the list with a value of 130368 million dollars while Starbucks is on the
second spot, KFC, Subway, Domino’s Pizza and Pizza hut are on the 3rd, 4th,
5th and 6th spot respectively.
• Presence of such high value international brands in fast food industry shows
intensity of competition in industry
• Despite being on 7th position, Company has to compete major 6 competitors
that are ahead of Burger king to come at the top or stay competitive
COMPETITIVE ADVANTAGE
• To have Competitive edge, Burger King focus on following areas:
• Coupons deal will bring attention to customers
• Provide loyalty cards to the customers
• More deals and packages
THANK YOU!