Presentation -2024

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 OVERVIEW

Mash Premiere is a leading pharmaceutical

company in the Egyptian market aiming to
improve the quality of life for the whole
MENA Region and Africa, through the local
manufacturing and development &
innovations in the worldwide
pharmaceutical industry.
 MISSION
ANALYSIS OF CURRENT
COMPANY MISSION MISSION & VISSION
Improve the quality of life for the patient by provide the market with the company doesn’t match the
a new medication in the market through innovated R&D Department. current situation as they don’t
updated R&D department to
achieve innovation and produce
generic drugs.

COMPANY VISION RECOMMENDATION

Mash Premiere will be one of the top 5 pharmaceutical company in FOR MISSION
IMS. STATEMENT
We will strive for a continuous
improvement in our performance, in
R&D department by supporting
researchers with professional
training and bring experts to
improve department performance.
 Culture
mash premier enjoy with a weak culture with poor healthy environment under a code of
ethics,values,norms with un clear strategy and Un qualified managers which make its
empolyess not loyal to the company and under this environment the employees will feel un
secuired and un stable .

ANALYSIS OF CURRENT RECOMMENDATION

Unqualified managers Improve managerial level by
extraversion
agreeablness
opneness to experience
Unstable empolyees self-steem

improve stability of employees

training on level of skills , medical
and product knowledge
achievable target
 SWOT ANALYSIS

strength weakness
• There is no system integration between one port
• Strong brand name
and another
• Profitable pharmaceutical company.
• irregular schedule production
• professional managerial level
• lack of management support for it in the company
• products with high quality
• non-availability modern technology(dont use table)
• professional R&D department creating
used by sales force team.
inovation and break throw projects
Threads
oportunity
• There are agressive compotation with the same
• partnership with strong row material supplier from
bussness
aboard
• New entry
• cooperation with new KOL doctors with diffrent
• decrease in the market growth
speciality
• inflation
• increase awearness about health care needs
• requlatory enviroment is becoming more & more
• increasing the demand on generic medication
stringent
 SWOT ANALYSIS

• the company considering strength point that they have innovative R&D , increase
demand of their products and they own professional managerial level.
• recommendation
• the company should support its researcher team by updating training and changes
experience with experts.
• managerial level need training for people management.
• company should improve market department.
 PESTL
E

1-ECONOMIC FORCES ANALYSIS Current Situation

• use new technology with sales
force team
2-technology forces • use E-market for advertising
as a direct communication
with patient
3-socialculture forces • using newest updated
technology in manufacturing
drugs
4- political and legal force

RECOMMENDATION
ANALYSIS PORTER
UNFORTUNATELY the company do not take in its consideration the huge no. of
substitute products available in the market and depend only on its brand
name upon that which makes a huge reduction in its market share .
PORTER RECOMINDATION
• Importance of porter is to implement strategies to make positioning the company in the
market and competitive advantage.
• To make competitive advantage we should have unique points and its through
innovative R&D department & emarketing to advertise its medication on the internet.
• the company is using the traditional promotion for its sales but they have to use
innovative marketing depetment and digital market to regain the loss market share.
organization structure

business unit

C.V

GIT

PRIMARY
CARE
 organizational
design

-ANALYSIS CURRENT SITUATION

Lag in the updated technology
Nature of environment

-RECOMMENDATION
Technology by improving CRM system and marketing department
Try to hire qualified employees.
 contingency
theory

-ANALYSIS CURRENT SITUATION

MASH PREMIER SUFFERING FROM POOR OF CONTINGENCY THEORY ESPECIALLY

IN THE SALES DEPARTMENT.

-RECOMMENDATION

COMPANY MUST HAVE EMERGENCY PLAN ESPECIALLY IN SALES DEPARTMENT.

 organization design
-ANALYSIS CURRENT SITUATION
steps

MASH PREMIER SUFFERING FROM POOR ORGANIZATIONAL DSIGN.

-RECOMMENDATION

THE COMPANY SHOULD DO DESIGN STEPS

1-JOB DESIGN
2-JOB SIMPLIFICATION
3-JOB ENLARGEMENT
4-JOB ENRICHMENT
 Organizational Change

The company faced Labor crisis ,the impact for that increasing the return over of
the employees so they decided to increase salaries and allowing new vacants .

ANALYSIS OF CURRENT
The Company suffering from huge turnover of employees, financial crisis , bad
management and the recruitment will consume time and mone.y
RECOMMENDATION
1-managerial level : assure that managers guided the empolyee in a corrective
way(survay,aduit department, )
2-individual level :empowering empolyee, delegate some,give bonus.
3-financial level : by improving R&D department and innovate a new
teqnique of visting doctors automated thus decrease number of empolyee.
 Control

ANALYSIS
• Mash Premiere make assessment for managers aren’t fair ,they think in a feedback control
typr take time to collect informations and then take a
every employee in the company per decission,the empolyee evaluate according to its target
year. only .

• The Managers in the company are

responsibole for evaluating &
monitering employess according to the RECOMMENDATIONS
company standards.
The Standards Of The mash premier 1-we nees an audit department to assure transparency.
• CRM Report 2-put acievable targets and visits
3-lets use feed forward control by invite experts and Exchange of
• Coverage experiences.
4-evaluate the empolyee not only according to its sales but also
• Sales versus Target behaviour and commitment to work
• financial report 5-

• goal achievement
 leadership

“Building Head, Heart and Guts Leadership At Every Level”

tool to increase awareness and development opportunities by collecting structured input

from managers, direct reports, peers and others, allowing colleagues to understand how
they are viewed from a variety of perspectives.

ANALYSIS
the manager use this tool against employees, it can decrease innovation and attitude of
them .
mash premier follow an autocractic leadership.
RECOMMENDATION
1-work on employee development experiences to enable everyone at mash to maximize
their contribution to business results, so the empolyee will be loyal to work.
2- hiring an qualified
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3- offer a set of specific programs for colleagues, managers and senior leaders enabling
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them to continue to learn, adapt and become qualified leadership.

 MOTIVATION
mash has strategy to motivate thier empolyees :
1by providing them healthcare inssurance,attending conferances,making
activities BUT due to work stress empolyees not satisfied and that one of
reasons of high turnover .

RECOMMENDATION
1- we can add a position responsible for happiness of
empolyees, decrease the stress.
2-upgrade their knowledge by attending trainings or
conferences not related to his target.
3-offer servives make the work easily .
3-apply bonus and set the goals for each department and
reward the best.