PHILIPPINE

TOURISM
INDUSTRY AND
ECONOMY
 HISTORY
Tourism industry first truly flourished during the late 19th to early 20th
century due to the influx of immigrants from Europe and the United
States. It was listed as one of the best countries to visit in Asia aside from
Hongkong and Japan, earning the nickname “Pearl of the Orient Seas”

Tourism declined during and after the World War II, leaving the country
with a completely devastated economy, and a landscape filled with
destroyed heritage towns.
 HISTORY
The second wave of tourist influx flourished in the 1950s but declined
drastically during the dictatorship era. After the People Power Revolution,
the tourism industry continued to declined due to the domino effect
caused by the dictatorship.

1991 and 1992-The industry only managed to cope, where 1.2 million
tourists visited the Philippines. It afterwards waned again after a decade
due to corrupt practices in government.
 HISTORY
2010s- tourism industry flourished again for the third time under
the “It’s More Fun in the Philippines” slogan, which was
widely regarded as an international success, gaining international
media attention.

with the help of social media and the creative tagline, the tourism
went at its peak with having 5, 360, 682 foreign million tourists
recorded in 2015.
 HISTORY
2017- the industry continued to grow but the growth
rate from Western tourists drastically decreased due to
ongoing drug war and the declaration of martial law in
Mindanao. Nonetheless, the growth continued due to
an influx of Asian and Russian tourists.
PHILIPPINES PRODUCT PORTFOLIO
[Link] Tourism
[Link] Tourism
[Link] and Beach Tourism
[Link] and Nautical Tourism
[Link] and Entertainment Tourism
[Link] and Events Tourism
[Link], Wellness, and Retirement Tourism
8. Diving and Marine Sports Tourism
9. Education Tourism
 ATTRACTIONS
• IMMOVABLE TANGIBLE
HERITAGE
consists of buildings, land and other historically-
valuable items that are connected by fixed
foundations to the ground.
 ATTRACTIONS
• INTANGIBLE HERITAGE
is the knowledge and traditions inherited from previous generations
and passed on to our descendants. Includes a vast array of cultural
expressions such as the Hudhud chants of the Ifugao, the Darangen
epic of the Maranao, various traditional crafts like pina handloom
weaving, ritual systems like the Subanen Buklog ritual, and numerous
ethnic traditions including Butbut Kalinga tattooing and the Tepo mat
weaving of the Sama people.
 FILIPINO CUISINE
The style of cooking and the food kare-kare, lumpia, pancit, letchon,
associated with it have evolved over many kaldereta, inasal, pinakbet, sisig, leche
centuries from their Austronesian origins flan, halo-halo, pandesal, champorado,
(shared with Malaysian and Indonesian kinilaw, tocino, ensaymada, pitsi-pitsi,
cuisines) to a mixed cuisine of Indian, sapin-sapin,adobo, puto, chicharon,
Chinese, Spanish, and American bibingka, hopia, ube, gulaman, pinangat,
influences , in line with the major waves of satti, rendang, tinola, sambal, mami,
influence that had enriched the cultures of lugaw, dinengdeng, atchara, nata de
the archipelago, as well as others adapted coco, kutsinta, suman, isaw, polvoron,
to indigenous ingredients and the local pinikpikan, and balut.
palate.
 FILIPINO CUISINE
Adobo and ube are the internationally known.
RESOURCES
Natural Resources
Mineral Resources
Fishery Resources
NATURAL RESOURCES
Philippines is rich in natural resources. It
has fertile, arable lands, diverse flora and
fauna, extensive coastlines, and rich in
mineral deposits.

The country’s six major crops are rice, corn,

sugarcane, coconut, abaca, and tobacco.
.
MINERAL RESOURCES
The country’s mineral deposits can be
classified into metals and non-metals.
Our metal deposits are estimated at
21.5 billion metric tons, while non-metal
deposits are projected at 19.3 billion
metric tons.
FISHERY RESOURCES
With its territorial waters measuring as
much 1.67 million kilometers and
allocated in the world’s fishing center, the
Philippines is definitely rich in marine
resources. Of the 2,400 fish species found
in the country. 65 have good commercial
value. Other marine products include
corals, pearls, crabs, and seaweeds.
TYPES OF TOURISM IN THE
PHILIPPINES
Beach and Diving Tourism Fiesta Tourism
Hiking Tourism Wellness Tourism
Research and Education Pilgrimage Tourism
Tourism
Arts and Craft Tourism
BEACH AND DIVING
• is currently the major tourist draw of the
TOURISM
Philippines. Various beaches have landed
in multiple magazines, ranking them
anywhere 1st to 8th place. Among them
the most popular beach diving choices in
the country includes Boracay, El Nido,
Coron, Cebu, and Siargao.
HIKING TOURISM
• is a rising form of tourism in the
Philippines, especially among locals and
Western foreigners. Among the most
famous hiking areas in the country ae Mt.
Apo, Mt. Pinatubo, Mt. Halcon, Mt.
Banahaw, Mt. Makiling, and Mt. Pulag.
RESEARCH AND EDUCAION TOURISM
• focuses on leveraging the country's
unique culture, heritage, and natural
attractions for academic and
professional learning.
• Due to the diverse number of flora and
fauna of the country, researchers from
around the world have flocked various
biodiversity sites in the Philippine
environmental corridors.
 ARTS AND CRAFTS
TOURISM
• recently expanded following
attempts to established a
several
cultural
renaissance. The number of art museums,
galleries, exhibitions, festivals, and town
fairs throughout the country has doubled
in the past 10 years.
FIESTA TOURISM
• Various festivals in the country are
flocked annually by both locals and
foreigners. The country has been known
as the traditional capital of the world’s
festivities and the capital of fun due to
the thousands of festivals which happen
in the country, most of which annual
spectacles.
 FIESTA TOURISM
• famous of these events are Sinulog Festival
of Cebu, Kadayawan Festival of Davao, the
Ati-atihan Festival of Aklan, the Dinagyang
Festival of Iloilo,and etc.
• The festivals may be indigenous, Hindu,
Buddhist, Catholic, Muslim, or a mixture of
religions in origin. Some festivals , however,
are not interlaced with any form of religion.
WELLNESS TOURISM
• Has recently doubled its contribution to
Philippine tourism due to the rise of hilot.
• hilot-(ancient Filipino art of
healing)practices in spas, bath houses,
and hotels.
WELLNESS TOURISM
• Has recently doubled its contribution to
Philippine tourism due to the rise of hilot.
• hilot-(ancient Filipino art of
healing)practices in spas, bath houses, and
hotels.
• Surges in patriotism for whole body firewood
pot bathing and indigenous herbal usage
have also helped the industry to prosper in
the village level.
WELLNESS TOURISM
• Hilot havens include Camiguin, Siquijor, and
Antique, while staycation destinations
include the hotels of Manila, Bataan,
Batanes, Tagaytay, Baguio, and Bukidnon.
 Most Visited
Churches in the
Philippines
 Our Lady of Mt. Carmel(Malolos, Bulacan)
• Barasoain Church is such a
big part of Philippine history
that it would be a shame not
to visit it at least once. It was
also dubbed the “Cradle of
Democracy in the East” upon
having been chosen as the
site of the First Philippine
Congress after the Spanish-
American War.
 Santo Niñ0 de Basilica
• Was erected by Augustinian
priests in 1565. It was
destroyed twice by a fire and
was rebuilt in 1629 and
1737. The present building
has been designed by the
holy See as the “Mother and
Head of all Churches in the
Philippines.”
 Paoay Church or Church
of Saint Augustine Paoay, Ilocos Norte
• Was designed as a UNESCO
World Heritage Site in 1993
under the collective tittle
“Baroque Churches of the
Philippines”. “Earthquake
Baroque Church of the
Philippines”. Even the three-
storey coral bell tower stands at
a safe distance from the main
church, to avoid any major
damage during an earthquake.
 Church of Santo Tomas de Villanueva
Miag-ao, Iloilo
• It once served as a
fortress to protect the
area against Moro
slave traders and
pirates th during the
late 17 to early 19 th
Centuries.
 Nuestra Señora de La Porteria Parish Church
Daraga, Albay
• It is the only surviving church in
the country that has adapted
the Salomonica columns (the
four spiral column in its façade).
 Intramuros, Manila
• Manila Cathedral was a simple
parish made of nipa and
bamboo in 1581. It went through
several reconstructions after
being destroyed by earthquake
and typhoons through the years,
and even Battle of Manila in
1945.
 St. James Parish Church
Dapitan City, Zamboanga del
• Was built in 1871norte
in honor of St.
James the Great, patron saint of
Dapitan City, Zamboanga del
Norte. It said that Jose Rizal
frequented this church during
his exile from 1892 to 1896.
 Church of the Angry Christ
Victoria City, Negros
• St. Joseph the worker church
Occidental
was later known as Church of
the Angry Christ because of its
famous (and controversial)
mural titled-”The Last
Judgment” by Filipino-American
artist Alfonso Ossorio.
 Most Visited
Festivals in the
Philippines
 Ati-atihan Festival
• January 9to 15 – Kalibo Aklan
• Masquerading as Negretos in colorful
costumes, dancing while beating tribal
drums and chanting “hala Bira!” in
preparation to the Sunday procession in
honor of the Santo Niño (Infant Jesus).
 Sinulog Festival
• January 15- Cebu City
• Celebrates Cebu’s saint, the Santo Niño.
• A week long, local version of the Mardi gras
event, is marked by processions, parties, and
concerts. Then it, it culminates with lively
street dancing, irresistible drum beats and
parades.
 Dinagyang
• January 24 – Iloilo City
Festival
• The pride of Iloilo. Every 4 th Sunday of
January, the festival transforms the city of
Iloilo into a massive street party with
towering boom boxes of overflowing with
drinks and food.
• Street dancing contest that features tribes
that are represented by different high
schools and brgys.
 Parada ng Lechon
• June 24 – Balayan, Batangas
• A grand parade of succulent roasted pigs.
• Since the festival coincides with the feast of
St. John the Baptist, be prepared to get wet
as people observe the feast by repeating the
ritual of baptism-pouring water.
 Panagbenga Festival
• February 1 to March 5 – General Santos City
• Derived from the Kankanaey term that
indicates season of blooming.
• Numerous paradise of eye-catching floral
floats and kids dressed as fauna and flora
 Aliwan Grand
• April 20 to 22 – Metro Manila
Fiesta
• A three-day event that will highlight the country’s
16 regions at their best with the largest carnival-
style parade, held at the city of Manila’s most
amusement venue, Star City.
• It also features nightly concerts of the country’s
best performers and biggest cultural market with
products and food from all 16 regions of the
country.
 Most Visited
Wellness in the
Philippines
The Farm at Santo Benito
Badian Island Wellness Resort
Nurture Wellness Village
Luljetta’s Hanging Gardens and Spa
Atmosphere Resorts and Spa
 Urban Attractions
• Are mainly composed of buildings/streetcapes/plazas
of architectural significance, museums and art
galleries, theatre and other forms
entertainment(dance, music etc.), historical
sites(churches, forts, castles etc.), retail(shopping
centers, malls), bay or river promenades/waterfront
areas, restaurants bars, etc.
Top Philippine
Destiation
1. Banaue Rice Terraces
Ifugao Province, Cordillera
2. Chocolate Hills
Provice of Bohol
3. Boracay
Aklan
4. The Gateway to a Thousand Journeys
Cebu
5. Land of Plenty
Davao
6. Capital of the Philippines
Manila
7. The Last Frontier
Palawan
8. Old World City
Vigan
THANK
YOU