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Understanding Questionnaires: Types & Uses

A questionnaire is a tool for gathering data on respondents' attitudes, experiences, or opinions, commonly used in market research, social science, and health research. It includes open-ended questions for detailed responses and closed-ended questions for easier analysis, often combining both types. Design considerations involve balancing the depth of responses with the time and resources available for analysis.

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shoaib saleem
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4 views5 pages

Understanding Questionnaires: Types & Uses

A questionnaire is a tool for gathering data on respondents' attitudes, experiences, or opinions, commonly used in market research, social science, and health research. It includes open-ended questions for detailed responses and closed-ended questions for easier analysis, often combining both types. Design considerations involve balancing the depth of responses with the time and resources available for analysis.

Uploaded by

shoaib saleem
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Questionnaires: A Quick

Overview
Definition • Uses • Question Types •
Design Considerations
What is a questionnaire?
• A questionnaire is a list of questions/items used to gather
data from respondents about their attitudes, experiences, or
opinions.
Uses & Examples
• Collect quantitative and/or qualitative information.
• Common in market research, social science, and health
research.
• Examples: customer service feedback; psychology studies on
health risk perceptions.
Question Types
• Open-ended questions: invite free-form answers; rich detail,
flexible.
• Closed-ended questions: fixed options; easier to code and
analyze.
• Many questionnaires combine both types.
Design Considerations
• Closed-ended limits response range; open-ended increases
variety and coding effort.
• Researchers balance depth vs. time/resources when selecting
question types.

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