Overview of Data Analytics
Applications, Process, Types, BI, DSS,
Data Mining
Introduction to Data Analytics
• Science of analyzing raw data to make
conclusions
• Helps organizations make informed decisions
• Combines statistics, technology, and business
insights
• Diagram: Data → Insights → Decision
Applications of Data Analytics
• Healthcare: Predicting patient outcomes
• Retail: Customer behavior analysis
• Finance: Fraud detection
• Manufacturing: Predictive maintenance
• Example: Netflix using analytics for personalized
recommendations
• Image: Industry icons (hospital, cart, bank,
factory, streaming)
Data Analytics Process
• 1. Data Collection →
• 2. Data Cleaning →
• 3. Data Exploration →
• 4. Data Modeling →
• 5. Interpretation → Insights
• Flow Diagram Representation
Types of Data Analytics
• Descriptive: What happened? (e.g., sales reports)
• Diagnostic: Why did it happen? (e.g., churn
analysis)
• Predictive: What will happen? (e.g., demand
forecasting)
• Prescriptive: What should be done? (e.g.,
resource optimization)
• Chart: 2x2 quadrant diagram
Business Intelligence (BI)
• BI transforms raw data into actionable insights
• Tools: Power BI, Tableau
• Example: Dashboard showing monthly sales
trends
• Image: Sample BI dashboard screenshot
Decision Support System (DSS)
• Computer-based system supporting decision-
making
• Integrates data, models, and user-friendly
interfaces
• Example: Airline scheduling system for route
optimization
• Diagram: DSS pyramid (Data → Information →
Knowledge → Decision)
Data Mining
• Extracting hidden patterns and relationships in
data
• Techniques: Classification, Clustering,
Association Rules
• Example: Market Basket Analysis (bread →
butter)
• Image: Cluster diagram with grouped nodes
Visual Example
• Flow Diagram:
• Data Sources → Data Processing → Analytics
→ Reports/Dashboards → Business Decisions
Conclusion
• Data Analytics is vital for business
competitiveness
• Supports decision-making, predictions, and
efficiency
• Integrates with BI, DSS, and Data Mining for
maximum impact
• Image: Lightbulb icon (idea/insight)