PROBLEM STATEMENT:
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DELAYED ACCESS TO HEALTHCARE IN CANADA
PROBLEM
DESCRIPTION
Delayed access to timely medical consultations for new
immigrants, students, and those without a family doctor,
resulting in long wait times and delayed care in Canada.
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MAJOR COMPETITORS
MAPLE
Offers virtual doctor visits for various health concerns. It operates on a
subscription basis but also provides pay-per-visit options. Wait times are
reduced, but users often need to have a subscription to access the service
Teladoc Health
Provides telemedicine consultations, but users need to register and the
app often requires an insurance plan or subscription to minimize costs
Akira
An employee-focused telemedicine app that requires patients to be
covered under employer health plans for access to consultations.
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SOLUTION 1: INSTA CARE
Concept: An on-demand medical consultation app for new
immigrants, students, and individuals lacking a family doctor
or access to timely healthcare. Users can pay per consultation
or use insurance, with no need for long-term membership.
Key Features
Instant video consultation
No subscription required
Insurance integration for
those with coverage
Freelance doctors can list
their services and work
remotely
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SOLUTION 2: HEALTH BRIDGE
Concept: A community-based healthcare access app that connects users to nearby clinics, pharmacies, and
virtual doctors in one streamlined interface. Users can search for healthcare providers, book consultations, and
view availability in real-time. This would address the specific problem of long wait times in emergency rooms by
offering alternatives
Key Features
Combines telemedicine with physical
healthcare options (nearby clinics)
Real-time updates on available healthcare
services
Pay-per-use model for virtual
consultations
Discounts for users who book physical
services through the app (e.g., pharmacy
pickup) 5
SOLUTION 3: QUICKMED CONNECT
Concept: A telehealth platform specifically designed for urgent care. Users can get medical consultations
within 10 minutes by connecting to doctors in their network. This app operates under a “surge-pricing” model
where costs are dynamic based on demand but offers a monthly subscription for those seeking guaranteed low-
cost access.
Key Features
Dynamic pricing model (based on
availability and demand)
Monthly subscription option for
discounted consultations
Real-time waiting room queue with
estimated times
Pay-per-consultation with or without
insuranc
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FRAMEWORK FOR
ENTREPRENEURS
Framework INSTACARE HEALTH BRIDGE QUICKMED CONNECT
Founder has consulting and strategic
experience, relevant expertise in healthcare Founders experienced in telemedicine, Founders have tech and app development
technology. Team must include doctors and need tech and legal experts. Commitment background, seeking medical professionals
People
healthcare providers for credibility. to partnering with medical facilities and to join. Focused on user-friendly platforms
Committed to solving healthcare access insurance providers. for patients and doctors.
issues.
Growing telemedicine industry, targeting Rising demand for quick medical
Large market: immigrants, students without chronic care and insurance integration. consultations. Competitive but can
Opportunity
doctors. Convenient, affordable healthcare. Pricing flexibility with insurance differentiate with tech and user experience.
partnerships. Affordable per-visit pricing.
Healthcare systems are overburdened, long
Regulatory policies around telemedicine Rising digital health demand. Privacy and
ER wait times in Canada. Increasing
External Context improving. Healthcare reforms supporting patient confidentiality regulations may
government focus on telehealth services
telemedicine access could aid growth. impact growth.
could benefit.
Requires seed funding to build app Funding required for insurance Investment for app development and
Deals infrastructure and onboard doctors. partnerships, app development. Need legal marketing. Strategic partnerships with
Partnerships with insurance firms. advisors for healthcare compliance. doctors and healthcare institutions.
High competition in telehealth, need to User adoption risks, privacy compliance,
Reliance on insurance partnerships, market
Risks ensure fast doctor onboarding. Possible competition from well-established
response to insurance models uncertain.
legal hurdles. telemedicine platforms
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* According to a Survey