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Social Media's Impact on Reality

The document discusses how social media algorithms shape perceptions and beliefs, creating echo chambers and polarized viewpoints. It highlights the societal impact of engagement-driven algorithms, particularly in political contexts like the 2016 US Presidential Election and the Brexit Referendum. Recommendations for a healthier digital ecosystem include promoting media literacy, increasing algorithmic transparency, and fostering diverse discourse.

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9 views8 pages

Social Media's Impact on Reality

The document discusses how social media algorithms shape perceptions and beliefs, creating echo chambers and polarized viewpoints. It highlights the societal impact of engagement-driven algorithms, particularly in political contexts like the 2016 US Presidential Election and the Brexit Referendum. Recommendations for a healthier digital ecosystem include promoting media literacy, increasing algorithmic transparency, and fostering diverse discourse.

Uploaded by

sohammore136
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Vivekanand Education Society’s Institute Of Technology

Department of Artificial Intelligence & Data Science

Title: Reality vs. Algorithm


Group Number : 2 (Batch 2) Submitted to : Sir Dineshkumar Shinde

Member1 : Ayush Mishra


Member2 : Prakruti Mishra
Member3 : Riju Mishra
Member4 : Soham More
Member5 : Janvi Motwani
Member6 : Kushal Naik
Reality vs. Algorithm
How Social Media Shapes Who We Are and What We Believe
The Digital Divide

Shaping Our Perception


Curated Feeds Fragmented Truth Identity
Algorithms prioritize content based Information is often Construction
Online personas influence self-
on past engagement, creating echo decontextualized, leading to perception, sometimes
chambers. polarized viewpoints and diverging from offline reality.
misunderstanding.
Causes and Societal
Impact
Engagement-driven algorithms maximize time spent on
platforms, often at the expense of diverse perspectives or
factual accuracy.
This constant exposure to reinforced beliefs can erode critical
thinking and foster tribalism within society.
Case Study: Election
Influence
1 2016 US Presidential
Election
Targeted political ads and misinformation spread
widely, impacting voter sentiment.

2 Brexit Referendum
Social media played a significant role in disseminating
campaign messages and shaping public opinion.

3 Global Protests
Platforms used to organize movements, but also to
spread disinformation that complicates genuine
grievances.
Recommendations for a Healthier Digital
Ecosystem

Promote Media Algorithmic Foster Diverse


Literacy
Education on identifying credible Transparency
Platforms to be more open about Discourse
Encourage exposure to varied
sources and algorithmic biases. how content is prioritized and perspectives to counteract echo
suggested. chambers.
Key Takeaways
• Social media profoundly shapes our perception of reality.
• Algorithmic design dictates what we see and believe.
• Awareness and critical engagement are crucial.
• Solutions require collaboration from platforms, educators, and
users.
Further Reading &
Resources
• Pew Research Center: Americans and the News Media
• Amnesty International: How Social Media Algorithms Can Lead to Extremism
• The New York Times: Algorithms

Thank you.

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