Scribd
Upload
6 views12 pages

Product Development Journey Explained

The document outlines the product development process from idea generation to market launch, highlighting key stages such as idea screening, concept development, and test marketing. It emphasizes the importance of creativity, market research, and financial analysis throughout the journey. Ultimately, it concludes that effective structures can transform innovative ideas into successful products.

Uploaded by

abihasarfaraz1
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
6 views12 pages

Product Development Journey Explained

The document outlines the product development process from idea generation to market launch, highlighting key stages such as idea screening, concept development, and test marketing. It emphasizes the importance of creativity, market research, and financial analysis throughout the journey. Ultimately, it concludes that effective structures can transform innovative ideas into successful products.

Uploaded by

abihasarfaraz1
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

The Journey From An

Idea Generation To
Product Development

By: Abiha Sarfaraz


Introductio
n• Most of us don't realize the complex
• We encounter countless products daily.

journey these products undergo.


• This presentation will explore the product
development process, from initial idea to
final market launch.
[Link]
Generation
Key Elements:
• Creativity & Imagination
• Brainstorming
• Idea Evaluation
[Link]
Screening
Key Elements:
• Market Demand
• Technical Feasibility
• Strategic Fit
• Risk Assessment
[Link]
Development
Key Elements:
• Idea Refinement
• Market Research
• Value Proposition
• Surveys
[Link]
Strategy
Key Elements:
Development
• Mission and Vision
• Swot Analysis
• Goals and Objectives
[Link] Analysis
Key Elements:

• Profitability Analysis
• Liquidity Analysis
• Solvency Analysis
[Link]
Development
Key Elements:
• Market Research
• Product Construction
• Prototyping
7. Test Marketing

Key Elements:
• Select A Test Market
• Customer Feedback
• Observe Customer
Behaviour
[Link]
n
Key Elements:
• Intellectual Property
Protection
• Pricing
• Product Launch
Conclusion
• Idea generation is arguably the most
important step in the new product
development process.
• With the right structures in place, great
ideas can be quickly transformed into
powerful new products.
THANKYOU!

You might also like