THE
EVOLUTION
OF
TRADITIONA
L TO NEW
MEDIA
explain how the evolution of media from
traditional to new media shaped the values
and norms of people and society.
(MIL11/12IMIL-IIIa-4)
REVIEW OF THE
PREVIOUS LESSON
PRE TEST
Pre Industrial Age (b
efore 1700s)
EVOLUTION OF MEDIA
Industrial Age (1700
s – 1930s)
Electronic Age (193
0s-1980s)
Information Age (19
00s-2000s)
THE EVOLUTION OF TRADITIONAL TO
NEW MEDIA
The term “media” is described as means
of communication for people which
includes newspapers, radio, televisions,
and the internet. In the advent of the
“new normal”, the role of media has
been highlighted more than ever.
PRE INDUSTRIAL AGE (BEFORE 1700S)
• During pre-industrial age, about 4.5 million years ago,
the early hominids discovered fire, developed paper from
plants, and built weapons (Teaching Guide for Senior High
School Media and Information Literacy, p. 20).
• The prehistoric inhabitants used stone tools and metals
as part of their daily activities like hunting and gathering.
They also used crude stone tools to create things
considered rock art. These prehistoric arts such as
petroglyphs and pictographs were considered the earliest
forms of traditional media (Magpile , 2016, p 17-18).
PRE INDUSTRIAL AGE
HYPOTHESIS
CALCULATION
FORMULAS
S
INDUSTRIAL AGE (1700S - 1930S)
• The industrial age occurs during the industrial
revolution in Great Britain. This period brought in
economic and societal changes, such as the
substitution of handy tools with machines like the
power loom and the steam engine.
• The transformation of the manufacturing industry, and
commercial enterprise for mass production of various
products occurred. Also, long-distance communication
became possible via telegraph, a system used for
transmitting messages. (Magpile, 2016, p. 19-20)
INDUSTRIAL AGE
HYPOTHESIS
CALCULATION
FORMULAS
S
ELECTRONIC AGE (1930S - 1980S)
• The electronic age started when people utilized the
power of electricity that made electronic devices like
transistor radio and television work. The creation of
the transistor piloted the rise of the electronic age. The
power of transistors was used in radio, electronic
circuits, and early computers. In this period, people
made use of air access to communication. (Teaching Guide
for Senior High School Media and Information Literacy, p. 21)
ELECTRONIC AGE
HYPOTHESIS
CALCULATION
FORMULAS
S
INFORMATION AGE (1900S - 2000S)
• The information age is a period also known as the
digital age. This period signified the use of the
worldwide web through an internet connection.
• Communication became faster and easier with the use
of social networks or social media platforms such as
Facebook, Messenger, Instagram, Twitter, among
others. The rapid technological advancement and
innovation with the use of microelectronics lead to the
development of laptops, netbooks, mobile phones, and
wearable technology. (Teaching Guide for Senior High School Media and
Information Literacy, p. 21)
INFORMATION AGE
HYPOTHESIS
CALCULATION
FORMULAS
S
THE
INFLUENCE
OF MEDIA
ON THE
VALUES
AND NORMS
OF PEOPLE
Norm - rule or standard of behavior shared by members
of a social group.
These norms entail conformist behavior following social
standards like respect for elders, obtaining education,
getting married, and gender roles. The set of norms begins
at home and continues to develop as we expand ourselves
to the social world.
With the use of social media, people are no longer limited
to his/her social group and become more readily
connected to global society with diverse values and norms.
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