HRM
Nimmi P M
Session 3
SHRM
HRM Policies and Practices
HR Policies @ Creating a dream team and
Netflix let them thrive in a culture of
creativity, flexibility and
innovative thinking
Business Transformation -
[Link]
igital-future-4ef612c8d8b
The strategic management Process
Taj
What business are we in?
What are our Strengths and Weakness?
What should our new business be? (Vision, Mission, Goal)
Create a Strategic Goal?
Choose Strategies
Strategy execution
Strategy Evaluation
The four brands
were: Taj (core
luxury), Vivanta
by Taj,
Gateway, and
Ginger.
Competitive Strategy
A strategy that identifies how to build and strengthen the business’s long-
term competitive position in the marketplace.
Model Application at Taj Hotels
Strength: Brand legacy; Threat:
SWOT Analysis
Differentiation Strategy Airbnb and price wars
Portfolio Diversification Moderate buyer power, high
Porter’s Five Forces
Sustainable Hospitality competition, high entry barriers
Digital Transformation Brand, service culture, heritage
VRIO Framework
properties, sustainable edge
Taj (cash cow), Ginger (rising star),
BCG Matrix
Vivanta (question mark)
Types of Strategies
1. Corporate Strategy Taj Hotels
ITC Hotels,
How to Welcomhotel,
2. Competitive Strategy Ginger, Vivanta compete with Fortune,
ITC WelcomHeritag
e
3. Functional Strategy Each Vertical under
each Business Unit
Strategic Human Resource
Management
Strategic management is a management
system that helps organizations develop and
implement plans to achieve their goals and
objectives.
Formulating and executing human
resource policies and practices that
produce employee competencies and
behaviors, which the company needs to
achieve its strategic aims
HR in strategic management
Define organizational architecture – structure,
systems, rewards, process, and values.
Conduct organization audit.
Find methods to identify methods for renovating
organizational architecture if need comes.
Take stock of its own work and set clear priorities.
Organization Structure
Formal Reporting Relationships
Number of levels
Span of control Structural Elements
Grouping of Individuals
Creation of departments
Design of Systems
Pattern of communication
Communication, coordination, and integration of efforts.
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Strategy map for
Southwest Airlines
Balanced Performance models
Leading Indicators – key success
Lagging Indicators – reflect what factors that drive strategy
happened in the past implementation
Financial metrics, Operational NPS – Net promoter Score
metrics Customer satisfaction – Number of
customer complaints
Integrating HR to Business Process
Identify the point of intersection between HR and Company’s Success Drivers
Strategic HR deliverables – Those outcomes of HR activities that serve to execute Firm
Strategy
HR performance drivers : Core
Enablers: Re-inforce Drivers
people related capabilities
[Link]
HR balance scorecard
The HR balance scorecard is a mix of the HR scorecard and the balance
scorecard.
It's an indicator of the level of maturity of the organisation and how far it
aligns with the organisational strategy.
HRD Score
Card
HRD HRD Business
systems competence HRD Culture Linkage
Maturity score Score
HRD Scorecard
A* Highest Score and Highest Sample HRD Scorecard
Maturity Level
AMC Company Ltd
HRD culture grade – F
Business Linkage Grade – D*
Overall HRD Maturity – C
U - Ungraded
KPIs and KPAs
Key Performance Areas”
(KPAs) refer to general areas
of outcomes or outputs for
which a role, or a combination Employee replacement
of roles, is responsible.
KPAs
KPI stands for key performance
indicator, a quantifiable measure
of performance over time for a
specific objective.
Traditional HRM Strategic HRM
Partnership with internal and external
Focus Employee Relations
stakeholders
Role of HR Transactional Transformational
Intiative Slow Agile
Time Horizon Short Short. Medium. Long term
Control Bureaucratic Organic- Flexible
Job design Tight division of labor Broad & Flexible
Accountability Cost centre Investment centre
Trends Shaping Human
Resource Management
Trends in Human Resource Management
Workforce Demographics and Diversity Trends
Trends in How People Work
Improving Performance at Work: HR as a Profit Center
Globalization Trends
Economic Trends
Technology Trends
More on HR Technology Trends
There are 5 main types of digital technologies driving HR
professionals to automation:
Social Media
Mobile Applications
Gaming
Cloud Computing
Data Analytics (as known as Talent Analytics)