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To empower growers, consultants, and
Vision Statement field scouts with a simple, AI-first mobile
platform that streamlines disease
identification, reduces operational delays,
and increases crop health at scale. We
aim to become the go-to field tool for
growers across half of the U.S.,
transforming reactive farming into
proactive care..
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• User Empathy
We prioritize the needs, limitations, and workflows of
our users—growers, consultants, and scouts—many of
whom are not tech-savvy and work in challenging, low-
Values connectivity environments.
• Simplicity
The platform should feel intuitive and frictionless,
delivering insights without complexity—minimizing
clicks, decisions, and confusion.
• AI-First Innovation
We lead with machine learning to provide timely,
accurate crop disease detection and continuously
improve through user feedback and data loops.
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• Build Image-Based Disease Detection
Develop and iterate on a mobile-first AI model that
allows users to capture and analyze leaf images
for real-time disease diagnosis in the field.
Methods • Enable Workflow Management for Field
Operations
Implement tools for tagging fields, scheduling
inspections, assigning tasks to scouts, and
recording treatment history to improve traceability
and decision-making.
• Create Continuous Learning & Feedback Loops
Design in-app features to collect user feedback
and confirmed diagnoses to continuously improve
the model and align with real-world usage patterns.
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• Build Image-Based Disease Detection
Develop and iterate on a mobile-first AI model
that allows users to capture and analyze leaf
images for real-time disease diagnosis in the
field.
Obstacles • Enable Workflow Management for Field
Operations
Implement tools for tagging fields, scheduling
inspections, assigning tasks to scouts, and
recording treatment history to improve traceability
and decision-making.
• Create Continuous Learning & Feedback
Loops
Design in-app features to collect user feedback
and confirmed diagnoses to continuously improve
the model and align with real-world usage
patterns.
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• Detection Accuracy & Speed
Achieve 90%+ accuracy in identifying
common diseases and reduce average
diagnosis time to under 30 seconds.
Measures • User Adoption & Geographic Reach
Reach active users in at least 25 U.S.
states within 12 months and onboard
10,000+ growers and consultants.
• Workflow Efficiency Gains
Demonstrate a measurable 25%
reduction in time spent on manual
inspections and follow-ups for field
scouts
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