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Case study -1
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UAE
Company X
Bamboo Industry
Aim
• Use of sustainable way of development
• Prevent environmental damage
• Use the process of pyrolysis to derive bamboo charcoal used
in key product,khoj and various other
• Use of sustainable cloth based pad for menstrual
hygiene(new idea)
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How to convince Investors to invest in
the Company X?
• As Earth natural resources are rapidly dwindling and
environment is being increasingly degraded by human
activities, it is evident to do something to prevent damage.
• Use of sustainable way of making product will be a great benefit
to the earth.
• As an effect of global warming and climate change, people are
moving towards sustainable way of living.
• There will also be a good market of reusable pad as people are
spending lot of money on single use pad.
• Environment degradation is a social issue. So by go-ahead to
sustainable movement will create great opportunities and would
also create a market for their product.
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Strategies can client pursue to make this an attractive
offer?
• Communication of objectives and goals of the company to the
investors in the most effective way.
• The range of market of the product (people of age group who will
be consuming the product)
• Also, to fulfill social objective we can do public awareness
programmes as we are providing sustainable cloth based pad.
• We can also ask for funds from the government to enhance the
market and to attract the people the need for sustainable way if
development.
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