Chapter two
Social and Behavior Change Program
Designing
SBC Program design and Planning process
July,2025
Asela, Oromia
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Chapter outline
• 2.1 SBC program design and planning process
• 2.2 SBC strategic approach
• 2.3 Chapter summary
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Enabling Objectives
● Apply SBC program design and planning
process
● Explain SBC strategic approaches for
implementation
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SBC program design and planning process…
Program Analysis:
Activity 2.3. Group discussion…
Instruction: discuss the following scenario in group and share
your experiences for the participants. Questions for Group Works
[Link] on the given scenario, demonstrate how to conduct
program analysis/ SWOT analysis
2. Set behavioral objectives for the above scenario
Time:35 minutes
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SBC program design and planning process…
Program analysis:
• It is a strategic planning process that helps organizations to identify where
they are doing well and where they can improve, both from an internal and an
external perspective.
• Program analysis focuses on increasing productive capability before
implementation of the SBC program.
• SWOT analysis is one of the most commonly used program analysis
frameworks.
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SBC program design and planning process…
SWOT analysis for a program:
• An analysis of:
• Strengths
• Weaknesses
• Opportunities
• Threats
• SWOT within the current environment may facilitate the assessment of
a program’s capabilities, limitations, and potential.
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SBC program design and planning process…
Setting SBC objectives:
Activity 2.4. Group discussion…
Instruction: discuss the following scenario in a group and
share your experiences for the participants. All the groups are
expected to go through the questions.
Questions for Group Works
[Link] behavioral objectives for the above scenario.
Time:35 minutes
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SBC program design and planning process…
SBC objectives:
• Defining SBC objectives is crucial to design social and behavioral change
programs; by establishing clear, measurable, and achievable objectives.
• SBC initiatives can be more focused, efficient, and impactful.
• These objectives provide a structured framework for guiding the design,
implementation, and evaluation of SBC programming aimed at changing
specific behaviors within a target population.
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SBC program design and planning process…
Criteria to assess Objectives:
1. Is the Objective SMART?
2. Does it relate to a single results?
3. Is it clearly written?
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SBC program design and planning process…
Key Characteristics of SBC Objectives:
Specific: Clearly define desired behavior change outcomes. This includes describing who
the target audience is and what specific actions they need to take.
Measurable: Include criteria that allow for tracking and measuring progress. This ensures
that the impact of the intervention can be quantified and assessed.
Achievable: Set realistic and attainable desired behavioral outcomes considering the
context, resources, and constraints of the target audiences.
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SBC program design and planning process…
Key Characteristics of SBC Objectives…
Relevant: Ensure that the objectives are aligned with the overall goals of the
SBC program and address the key issues identified during the needs
assessment.
Time-bound: Define a clear timeframe within which the behavior change is
expected to occur. This helps in planning and evaluating the programs effectively.
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SMART Objective:
In a program promoting skilled delivery among pregnant mothers, a SMART objective might be:
By the end of 2026, Pregnant mothers seeking skill delivery will increase by 20% in District XX
by providing 40 hrs. of community conversation sessions.
Specific: Increase mothers utilizing skilled delivery.
Measurable: Mothers utilizing skilled delivery increased by 20%
Achievable: Provide 40 hours of community conversation sessions for pregnant women in
district XX
Relevant: Maternal health
Time-bound: By the end of 2026
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SBC program design and planning process…
Aligning Objectives with Overall Goals:
• It is essential to ensure that the objectives of Social and Behavior
Change (SBC) programs are not only well-defined but also aligned
with the broader national, and regional health and development goals.
• This alignment ensures that the interventions are impactful, sustainable,
and contribute to the overarching organizational mission and vision.
Key considerations while linking SBC Objectives to Health and
Development Goals:
– Identify Relevant Health and Development Goals
– Map from Objectives to Goals
– Use Evidence-Based Approaches
– Monitor and Evaluate Impact
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Thank you!
SBC training chapter two 14