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Communication Challenges in Global Markets

The document discusses communication challenges in a diverse global marketplace, focusing on formal and informal written communication. It outlines the characteristics of effective written communication and contrasts formal communication, which is structured and trustworthy, with informal communication, which is unstructured and often less credible. The document emphasizes the importance of clarity, accuracy, and appropriateness in formal communication while acknowledging the role of informal communication in personal interactions.

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oshistudio2021
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6 views6 pages

Communication Challenges in Global Markets

The document discusses communication challenges in a diverse global marketplace, focusing on formal and informal written communication. It outlines the characteristics of effective written communication and contrasts formal communication, which is structured and trustworthy, with informal communication, which is unstructured and often less credible. The document emphasizes the importance of clarity, accuracy, and appropriateness in formal communication while acknowledging the role of informal communication in personal interactions.

Uploaded by

oshistudio2021
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

COMMUNICATION CHALLENGES IN A

DIVERSE, GLOBAL MARKETPLACE

[Link] SHIFARA
VISITING LECTURER
ATI-SAMMANTHURAI
2022-10-11
Formal Communication Via Written
Documents

• Written communication is any written message that two or more


people exchange. Written communication is typically more formal but
less efficient than oral communication. Examples of written
communication include:

• Emails Text messages


• Blog post Business letters
• Reports Proposals
• Contracts Instant Messages
• Brochures Memos

• Fax Advertisements
Qualities Of Effective Written Communication

 All effective forms of written communication have these qualities:


• Comprehensive: Includes all the relevant details
• Accurate: All details are correct
• Appropriate: Has the right tone and level of formality
• Composition: Has correct spelling and grammar
• Clear: Is understandable
Informal Communication Via
Written Documents
• Informal communication is any type of communication that does not take place using the
formal methods or structures.
• Most common types of informal communication:
• Conversations which happens between friends, relatives and peers.
• Phone calls – a quick phone call can clarify more than an email could ever do.
• Instant messaging – from WhatsApp, there are endless instant messaging apps. This
informal communication method is especially popular with younger people.
• Informal communications include speaking to a person about the weather, writing an email
about your holiday, sending a birthday card or talking to someone at the grocery shop.
Informal communications can also be gestures (with no words).
• Informal communication in the workplace is often called ‘the grapevine’.
Differences Between Formal And Informal
Communication
Formal Communication Informal Communication
Trustworthy Less credible and lacks support

Known as official communication Can sometimes be regarded as rumors

Documentary evidence of formal communication Supporting documents in informal


is always available communication do not exist or are not available

Deliberately structured Unstructured

To achieve business objectives To satisfy personal needs

Accurate, legal & authentic Often distorted, maybe rumors and gossips
LANGUAGE APPROPRIATE FOR
FORMAL COMMUNICATION

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