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Strategic Business Management Planning

The document discusses the importance of strategic planning in business management to address market forces, technological changes, and global competition. It outlines various types of business strategies, including growth, product, and market strategies, and emphasizes the use of decision-making tools like creativity and systems approach. Additionally, it highlights strategic analysis methods for creating barriers to entry and enhancing product quality.

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chakrabortysubham33
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4 views10 pages

Strategic Business Management Planning

The document discusses the importance of strategic planning in business management to address market forces, technological changes, and global competition. It outlines various types of business strategies, including growth, product, and market strategies, and emphasizes the use of decision-making tools like creativity and systems approach. Additionally, it highlights strategic analysis methods for creating barriers to entry and enhancing product quality.

Uploaded by

chakrabortysubham33
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Strategic Management of

Business
Dimensions of Planning

 Time
 Entity
 Organisation
 Elements
 Characteristics
SFM
Why strategic Planning?

To handle the impact of the following on Business


Performance
 Market Forces
 Technological Changes
 Increasing Complexity & Diversity of business
 Global competition
 Environment posing threats, challenges, &

opportunities
Relationship Model
Types of Business Management
Strategies

 Business Strategy: Focusing on Business


 Growth strategy: Focusing on Achieving
rapid growth
 Product strategy: Focusing on design, range,
quality & value
 Market strategy: Focusing on markets for
raising market share
 A business use one or mix of these strategies
Decision making Tools in
Strategic Planning

 Creativity
 Systems approach
 Sensitivity analysis
 Modeling
Strategic Analysis of
Business
 Create Barriers of Entry
 Reduction in Process Cost
 Differentiating Product Functions,
Features and Facilities
 Quality Product
 Moving up on Value Chain
 ERP,SCM,CRM,PLM
Value Chain
End

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