Spending Patterns And
Purchasing Behavior of
Online Student Shoppers
Among Senior High School
In Tanglaw National High
School
Presented
Group 6
By:
INTRODUCTION
RATIONALE
Malaysia
E-commerce platforms like Shopee and Lazada drive
impulsive buying among Malaysian students, with mobile
apps and promotions leading to overspending, reduced
savings, and debt risks, underscoring the need for
financial literacy (Jalil, Fikry, & Zainudin, 2020).
Nueva Ecija
Aggressive online marketing, such as discounts and flash
sales, pushes students in Nueva Ecija toward impulsive
purchases, threatening financial stability and revealing weak
self-regulation (Fajardo-Ibarra et al., 2022).
Davao City
During the pandemic, Davao students frequently shopped
online across all demographics, normalizing impulsive
spending and raising concerns about long-term financial
RESEARCH OBJECTIVE
This study will examine the relationship between spending patterns and
purchasing behavior of online student shoppers at Tanglaw National High
School, specifically to:
[Link] students’ spending patterns in terms of impulsive buying,
financial planning, and external influences.
[Link] students’ purchasing behavior in terms of convenience,
information and trust, and accessibility.
[Link] the significant relationship between spending patterns and
purchasing behavior.
HYPOTHESIS
The null hypothesis of this study will be tested at a 0.05 level of
significance.
H0 : There is no significant relationship between spending patterns and
purchasing behavior of online student shoppers among senior high
REVIEW OF RELATED LITERATURE
Spending Patterns Financial Planning
Students often allocate much of their Improved financial literacy and
budget to lifestyle and entertainment, the use of digital tools help
influenced by brand consciousness students plan effectively and
and non-essential expenses, showing manage their money, reducing
how social and psychological factors financial stress (Okoye et al.,
shape their spending habits 2023).
(Lalmuanouia, 2022).
Impulsive Buying External Factors
E-commerce accessibility and Socioeconomic variables such as
marketing promotions heighten education and culture significantly
students’ impulsive purchases, often affect students’ financial planning
leading to unplanned spending that and decision-making (Pande &
strains finances (Meena Rani & Mazhar, 2024).
Catherine, 2023).
REVIEW OF RELATED LITERATURE
Purchasing Behavior Convenience
Students’ purchasing behavior is Quick, hassle-free shopping and
driven by convenience and trust, fast delivery make convenience a
with quick access, reliable major factor influencing students’
services, and transparency preference for online platforms
shaping loyalty (Jessie et al., (Jessie et al., 2022).
2022).
Information and Trust Accessibility and Time-
Credible online reviews and Saving
transparent information build Easy access to online platforms
consumer confidence and and time efficiency strongly
encourage positive purchase impact students’ satisfaction and
purchasing behavior (Zhang et al.,
THEORETICAL
FRAMEWORK
Ajzen’s Theory of Planned Behavior (1991)
• This theory explains that students’ online shopping intentions are
shaped by their attitudes, social influences, and perceived control,
such as access to technology and finances.
• It highlights how psychological and social factors drive their
spending behavior.
Consumer Decision-Making Process Model (Engel, Blackwell,
& Miniard, 1995)
• This model outlines five steps students follow when shopping
online: identifying a need, researching, evaluating, purchasing,
CONCEPTUAL
FRAMEWORK
Spending Patterns Purchasing
Behavior
• Impulsive Buying
• l Financial Planning • Convenience
• Influence of external • l Information&
factors Trust
Rizal, R. L., & • Accessibility &
Manansala, J. M.
Time-saving
(2020)
Ashraf (2021)
SIGNIFICANCE OF THE
STUDY
• School Administrators
• Teachers
• Parents
• Students
• Future Researchers
Definition of Terms
• Spending Patterns – Refers to the frequency, amount, types
of products, and regularity of online purchases, measured
through a survey of senior high school students at Tanglaw
National High School.
• Purchasing Behavior – Refers to how often, what, and how
students buy online, influenced by peer impact, discounts,
CHAPTER 2
METHODOLOGY
• Design: Descriptive-correlational design.
• Purpose: Describe students’ spending patterns
(frequency, monthly spending, product categories).
• Examine the relationship between spending patterns
and purchasing behavior (impulse buying, decision-
making factors, payment methods).
• Method: Quantitative data via structured survey;
statistical analysis without manipulating variables.
RESEARCH LOCALE
• Location: Tanglaw National
High School, Braulio E. Dujali,
Davao del Norte.
• Participants: Senior High
School students in GAS and TVL
tracks.
• Reason for Selection: Many
students actively engage in
online shopping, making it ideal
RESEARCH
RESPONDENTS
• The respondents are 153
senior high school student
shoppers at Tanglaw
National High School. Using
Slovin’s formula, a sample
size of 110 was determined,
sufficient for a descriptive-
RESEARCH
• Tool Used: INSTRUMENT
Structured survey questionnaire adapted from Rizal
& Manansala (2020) and Ashraf (2021).
• Parts of the Questionnaire:
• Part I: Personal data (age, sex, demographics).
• Part II: Spending patterns (impulsive buying, financial planning,
external factors).
• Part III: Purchasing behavior (convenience, trust, accessibility,
time-saving).
• Scale Used: 5-point Likert scale (5 = Always, 1 = Never) to
measure frequency and perceptions.
• Purpose: Quantifies financial habits and perceptions for
identifying trends and relationships.
DATA GATHERING
• Draft formal letter to request permission to conduct
the study.
• Validate the questionnaire for reliability and
accuracy.
• Obtain informed consent, assuring confidentiality
and voluntary participation.
• Distribute questionnaires to senior high school
students at Tanglaw National High School.
• Securely store collected data, accessible only to the
STATISTICAL TREATMENT
• Mean
• Standard
Deviation
• Pearson R
Salford & Co.
THANK
YOU