Endpoint:
Analyse how digital communication may affect MPS’s communication
with stakeholders
Success Criteria
• Explain the impact of the changing use of ICT and how it influences
business activity
• Explain how digital communication changes the way
businesses communicate with stakeholders
Do now activity:
Last lesson:
List 2 means of digital communication a business can use
Last week:
List 1 advantage and disadvantage of a merger?
Last month:
What is the formula for profit/loss?
Make a tweet about what we
covered last lesson – less than 25
words
Everyone take a piece of paper
Read the sub heading and make your own
spider diagram.
In the middle of the spider diagram put “
influence of ICT on businesses”.
Collecting info:
How? Loyalty cards, monitoring on
social media, online surveys ,give your
email address, cookies
Analysing info:
What do they do after they’ve
collected the data?
Make predictions – sales, future
demands, make adverts for their
target audience
Using employees effectively:
ICT workers can work remotely
lowers costs for work space.
Automation of jobs – self scanning
machines.
Endpoint:
Recommend whether or not MPS Ltd should use e-commerce to sell
its product
Success Criteria:
• Explain the impact of the changing use of ICT and how it influences
business activity
• Explain how digital communication changes the way
businesses communicate with stakeholders
Explain Using
how technology can
this information choose a business and provide
be used
to benefit exampleseach ofusesthe
of how the business tech following
Stakeholder
stakeholders Benefit
Shareholders
Using email and video conferencing as a means of communicating quickly and efficiently
Suppliers Grant access to your extranet so suppliers can check your stock levels.
Email – written evidence of communication
Using EPOS so that stock levels are automatically re-ordered
Employees
Video conferencing/email/cloud share/intranet – allows WFH./ Training
Customers Communication – using social media/apps – inform customers of the latest products,
useful for PR, inform customers which items are in stock
Paying – Customers can use Direct Debit, contactless payments, online transactions
Local Community Communication – using social media as a means of informing the local community what
they are doing for the local area
What does Application
mean?
Use evidence from the case study to
support your points.
What does Analysis
mean?
Explain in depth both sides of the
argument.
What does evaluation
mean?
Answer the question one way or the other,
justify your view using evidence from the
case material. Do not attempt to
recommend both options.
Identify
Identify 22 forms
forms of
of digital
digital communication
communication (2)
(2)
AO1 AO2 AO3 AO3
Apply knowledge to Personal opinion with
Understand business terms Reasons for and against
case study situation supported argument
E-mail, website, text,
phone calls, conference
calls, group chat e.g.
whatsapp, facetime.
Explain
Explain22ways
waysthe
theuse
useof
ofICT
ICTmight
mighthave
haveimpacted
impactedupon
uponMPS
MPSLtd’s
Ltd’sbusiness
business
activities
activities(5)
(5)
AO1 AO2 AO3 AO3
Understand Apply knowledge to
Analysis Analysis
business terms case study situation
MPS use ICT to MPS Ltd. Sales volumes and
communicate with MPS have collected profitability.
information about MPS may have
its customers. This
their customers been negatively
means they may which they have impacted by ICT
have provided stored online. This use as they have
information to means MPS may be competitors with
customers about able to market new large volumes of
what photographic products and special products being sold
equipment they offers to people who online. This is one
have for sale and have used their of the reasons MPS
business before. This sales have fallen
what price they
would lead to an recently.
charge. This may increased volume of
have led to repeat customers
increased sales for which would increase
Analyse
Analysehow
howthe
theuse
useofofdigital
digitalcommunication
communicationmight
mightaffect
affectMPS
MPSLtd’s
Ltd’s
communication
communicationwith
withstakeholders
stakeholders(6)
(6)
AO1 AO2 AO3 AO3
Understand Apply knowledge to
Analysis Analysis
business terms case study situation
MPS’ use of digital out of goods and can keep in touch with
therefore satisfy MPS via email, text
communication will
customer orders and phone calls,
positively impact its quickly. conference calls etc
relationship with its Customers may well This would mean
47 suppliers. By be able to find the MPS would not
allowing suppliers answers to questions need to rent as big
access to the MPS they have on the MPS an office space for
extranet they may website meaning they employees, saving
be able to see if don’t have to money and also
MPS are running personally contact the means employees
business, saving time. don’t have to spend
low on supplies and
Employees of MPS time travelling to
automatically re-
may be able to work and from work,
stock MPS in order from home and improving job
that they don’t run satisfaction.
Recommend
Recommendwhether
whetherMPS
MPSshould
shoulduse
usee-commerce
e-commerceto
tosell
sellits
itsproducts?
products?(9)
(9)
AO1 AO2 AO3 AO3
Understand business Apply knowledge to
Analysis Analysis and evaluation
terms case study situation
You do not need to equipment and be a significant initial
be protected and safe from online thieves. This would
introduce the key services such as cost in setting this up.
incur an ongoing cost and MPS profit levels have been
term in your wedding photos The content of the
falling recently.
sales section of the
answer. You should would be accessible In conclusion MPS should sell its products through e-
website would also
show your to customers in all need to be kept up to commerce. Despite the risks associated with selling
understanding of countries all the time. date with offers and products online the rewards are potentially too great
the term in the This may well lead to new products. Staff to turn down. Customers are increasingly buying their
way you answer MPS opening up new may have to be photographic goods and services online and if MPS
want to be able to compete they must offer the same
the question. markets in new trained or even
recruited to do this. level of convenience to their customers. It may well be
There are a geographical the case that by selling products online they are able to
number of positive locations leading to E-commerce would
reduce the number of physical stores they currently
aspects for MPS increases in revenue involve MPS in
have, 40, which would reduce fixed costs such as rent,
keeping customers
using e-commerce; and profitability. bills and salaries. This could well reverse the current
financial details online
their photographic However, there and this would have to
reduction in profit that MPS are experiencing.
would
Key Terms Test
1. E-commerce
2. Digital communication
3. Social Media
4. Live Chats
5. Customer Service Departments
6. Overhead cost
7. M-commerce
8. Intranet
9. Extranet
10. Web conferencing/Teams
11. Cloud services
12. Target audience