Introduction to Data
Analytics
Dr. Shashikant S Kulkarni
What is Data Analytics?
• The process of examining, cleaning,
transforming, and modeling dataGoal:
Discover useful information, draw conclusions,
and support decision-making
Types of Data Analytics
• Descriptive Analytics – What happened?
• Diagnostic Analytics – Why did it happen?
• Predictive Analytics – What could happen?
• Prescriptive Analytics – What should we do?
The Data Analytics Process
• 1. Data Collection
• 2. Data Cleaning
• 3. Data Exploration
• 4. Data Analysis
• 5. Data Visualization
• 6. Decision Making
Tools & Technologies
• Languages: Python, R, SQL
• Tools: Excel, Power BI, Tableau
• Libraries: Pandas, NumPy, Matplotlib, Scikit-
learn
Real-World Applications
• Business: Customer behavior, sales forecasting
• Healthcare: Patient diagnosis, treatment
optimization
• Finance: Fraud detection, risk analysis
• Sports: Performance tracking, game strategy
Challenges in Data Analytics
• Poor data quality
• Data privacy concerns
• Skill gaps in teams
• Interpreting results correctly
Future Trends
• AI integration
• Real-time analytics
• Automated insights
• Data democratization
Why It Matters
• Informed decisions
• Improved efficiency
• Competitive advantage
Conclusion
• Data Analytics transforms raw data into
actionable insights
• Key to success in today’s data-driven world