PhilCST

PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY

OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

SOCIAL AND
PROFESSIONAL ISSUES
MODULE 4, LESSON 2:
Social Networking
By: ERIKA M. MUÑOZ
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

Objectives
• What are social networks, how do people use them, and what
are some of their practical business uses?
• What are some of the key ethical issues associated with the
use of social networking Web sites?
• What is a virtual life community, and what are some of the
ethical issues associated with such a community?
 PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

What is a Social Networking Web

Site? –
– Creates an online community of Internet one of the largest visual social
users that eliminates barriers created by networks, in which it is
time, distance, and cultural differences possible to share images,
videos, infographics etc.
– a social networking site that – allows users to edit and upload
makes it easy for you to photos and short videos
connect and share with family through a mobile app.
and friends online.
– a 'microblogging' system that – a social news website and
allows you to send and receive forum where stories are
short posts called tweets. curated and promoted by its
users.
– a free video sharing website
that makes it easy to watch
online videos.
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

Business Applications of Online Social

Networking

Social network advertising

– Uses social networks to
communicate and promote the
benefits of products and services
 PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

Business Applications of Online Social

Networking
Direct Advertising

Advertising using an individual’s

network of friends

Social network Indirect advertising through groups

advertising strategies
Company-owned social networking
Web site

Viral Marketing
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

The Use of Social Networks in the Hiring

Process

89% of recruiters use

some form of social
media in the recruiting
process
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

The Use of Social Networks in the Hiring

Process
Members of social
networking Web sites
frequently provide Personal photos may
sex, age, marital reveal a disability or
status, sexual user’s race or
orientation, religion, ethnicity
and political
affiliation data
Individuals may
reveal data that are
protected by civil
rights legislation
 PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

Use of Social Media to Improve Customer

Service

Unless organizations
Consumers use social Seek help and advice
monitor social networks,
networks to share on how to use products
customers are left to
their experiences more effectively
resolve questions
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

SOCIAL SHOPPING WEB SITES

Has airline
The grown which from popularized
a mobile-
The
Formerly most known popular
as online
[Link]—
centric
“Piso
Online e-commerce
Fare”,
shopping site
continuously
for into
get
shopping
the site is site
most the branded
in known country
as a
one ofamount
massive
clothes the Nike,
like best
of traffic online
from
Mango,
draws
middleman millions ofbuying
for to customers
and
shopping
people
H&M, looking
and apps
more in their
fulfill the
each day.
selling pre-loved items.
Philippines.
#travelgoals
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

SOCIAL NETWORKING ETHICAL ISSUES

Sexual
Cyber bullying
predators

Uploading
Cyberstalking inappropriate
material
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

CYBERBULLYING

Harassment, torment, humiliation, or

threatening of one minor by another
minor or group of minors via the
Internet or cell phone
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

CYBERSTALKING

Threatening behavior or unwanted

advances using the Internet or online
and electronic communications
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

SEXUAL PREDATORS

Hiding behind the anonymity of the

Internet to target kid, to entice kids
online–to try to persuade them to meet
them in the physical world
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

UPLOADING OF INAPPROPRIATE
MATERIAL
Material that deals with matters such as
sex, cruelty or violence in a manner that
is likely to be injurious to children or
incompatible with a school or preschool
environment.
 PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

ONLINE VIRTUAL WORLDS

Educational and Business
 a shared multimedia, Crime in Virtual Worlds
Uses of Virtual Worlds
computer-generated
environment in which  Almost occurring  conduct classes and
users represented by everyday including meetings from within
avatars can act, money-laundering, a growing number of
communicate, create, theft of intellectual virtual learning
retain ownership of what property, exchange of worlds.
they create, and exchange child abuse images
and even suspected
assets with each other terrorist activities.
PhilCST
PHILIPPINE COLLEGE OF SCIENCE & TECHNOLOGY
OLD NALSIAN ROAD, BRGY. NALSIAN, CALASIAO, PANGASINAN

END OF MODULE 4, LESSON 2