Power Dynamics in Discourse Analysis
Power Dynamics in Discourse Analysis
1. 2. 3.
Power in Power behind Social
Discourse Discourse Struggle in
Discourse
According to Fairclough (1989), there are two major aspects of the power/
language relationship:
power in discourse & power behind discourse.
POWER IN DISCOURSE
Chapter 3 | PART 1
Power in Discourse
Cultural Misinterpretation
Differences
In gatekeeping encounters, such as job Interviewers may misinterpret responses based
interviews, cultural and linguistic backgrounds on their own cultural assumptions, attributing
can lead to miscommunication. perceived weaknesses to the interviewee's lack of
knowledge rather than differing discoursal
Dominant cultural norms often dictate conventions.
interview conventions, which may be
unfamiliar to minority participants.
Institutionalized
Racism
Such miscommunications can lead to systematic denial of
opportunities, contributing to institutionalized racism and the
domination of minority groups by the majority.
Hidden Power in Mass Media
One-Sided Producer Control
Communication
Mass media discourse is one-sided, with a Producers exercise power by determining
clear divide between producers and what is included or excluded, how events
consumers. are represented, and even the subject
Producers design content for mass positions of their audiences.
audiences, addressing an "ideal subject" This power is often hidden, embedded in
rather than adapting to diverse individuals. media practices.
Source Influence
The media's reliance on certain sources (e.g., government ministers) and the
adoption of specific perspectives (e.g., referring to industrial disputes as
"trouble") systematically favor existing power-holders.
POWER BEHIND DISCOURSE
Chapter 3 | PART 2
Power Behind Discourse:
Standardization
Formality as a Barrier
Formality in prestigious discourses restricts access by demanding specialized
knowledge and skills, generating awe among the excluded and reinforcing social
hierarchies.
Social Struggle in Discourse
Chapter 3 | PART 3
Is power ever truly held by individuals, or is it
always embedded within social groups and
structures?
Social Struggle in
Discourse