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Narendra Modi: Brand and Governance Impact

The document discusses Narendra Modi, the Chief Minister of Gujarat since 2001. Under his leadership, Gujarat has experienced strong economic growth, reducing its fiscal deficit and attracting significant foreign investment. Modi has established himself as a brand through consistent results and building positive associations with ideas like performance and accountability. However, his brand has faced some crises due to his handling of religious riots and fake encounter cases. Nonetheless, Modi has worked to strengthen his brand by focusing on his core competencies and building dialogue with voters. Many corporate leaders in India have praised Modi's leadership and the economic success of Gujarat under his administration.

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6 views10 pages

Narendra Modi: Brand and Governance Impact

The document discusses Narendra Modi, the Chief Minister of Gujarat since 2001. Under his leadership, Gujarat has experienced strong economic growth, reducing its fiscal deficit and attracting significant foreign investment. Modi has established himself as a brand through consistent results and building positive associations with ideas like performance and accountability. However, his brand has faced some crises due to his handling of religious riots and fake encounter cases. Nonetheless, Modi has worked to strengthen his brand by focusing on his core competencies and building dialogue with voters. Many corporate leaders in India have praised Modi's leadership and the economic success of Gujarat under his administration.

Uploaded by

rahulsonline
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Click to edit Master subtitle style

A brand called Narendra Modi

4/17/12

Introduction

Narendra Damodardas Modi. Master's degree in Political Science. Activism from College days ABVP. Chief Minister of Gujarat since October 2001. Longest serving CM of Gujarat. Frugal lifestyle, personal staff of just 3. Workaholic, 4/17/12 8 AM to 11 PM.

Gujarat during Modis Governance

During first tenure(Oct 2001 to Dec 2004) as CM reduced fiscal deficit by 50%.

Before 10 years credit were of Rs. 80786 crores but now deposit of Rs 133938 crore deposit in World Bank.( Gujarat Socio-Economic review 2008 )

Ranked World No. #2 govt. by UN for 2011. Gujarat gets 22% Indias investment( RBI survey 2008)
4/17/12

Great response to investors summit Vibrant Gujarat each time.

Gujarat on Indian Tourism Map(Tourism portal). Consecutive Leadership & Governance Awards.

4/17/12

Excerpts from Ramanujam Sridhars Article A brand called Narendra Modi

Leadership is about result and team building. Real leaders are those who bring in results consistently. Same for corporate leaders, intelligent PR partner spins reputation but finally out of newspapers.

Brand managers strive to build positive associates. E.g. Only Vimal, Complete Man, Tin Tin Da Tin.

Over period these become properties which is very difficult.


4/17/12

To stand out, association helps a lot.


E.g. Volvo means safety, Coke owns the color red,

Pepsi owns the blue.

Advertising strengthens these associations over time. In context of personal brand:


Narayan Murthy M.K. Gandhi Margaret Thatcher

Back to Modi:He associates performance Country 4/17/12 starved of accountability, he stands out.

Brand in Crisis

Action(in action) during Godhra Riots & cases of fake encounters.

SIT by supreme court. A lot pressure campaigning due to biggest threat to congress scion Rahul gandhi

But public memory is short.

4/17/12

Crisis Handling

Modi is handling crisis by proper strategic planning which says:

Stick to your core competency. Do not lose focus. Strengthen your associations so that they become properties.

Build a dialogue with the actual consumer and that is


4/17/12

the voter, not the intellectual armchair expert, who

What Corporate India thinks ??

You are stupid if you are not (investing) here (in Gujarat)- Ratan. N Tata, Chairman, TATA Group. The CEO who can lead the country-Sunil Mittal, Airtel If Gujarat was a separate country, it would stand in different league among some of worlds flourishing & prosperous countries- Anil D. Ambani (ADAG)

4/17/12

4/17/12

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