Basics of Data Visualization
Agenda
In this video we shall discuss the following topics:
• What is Data Visualization?
• The advantages and benefits of good data visualization
• What are charts/graphs?
• Top visualization tools
• Best practices and tips
• Common mistakes
• Common visualizations
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What is Data Visualization?
“It is the representation of information in the form of a
chart, diagram, picture, etc.”
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The advantages and benefits of good data visualization
• Faster processing of information
• It helps visual learners
• Quicker insights into data as compared to tables or text
• Helps to identify trends and patterns in the data
• Provides actionable intelligence
• Helps to increase productivity and sales
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What are charts/graphs?
“A diagram showing the relation between variable
quantities, typically of two variables, each measured
along one of a pair of axes at right angles”
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Top visualization tools
• Microsoft Power BI
• Salesforce Tableau
• Qlik Sense
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Best practices and tips
• Set your goal and have a clear message
• Choose the right chart type
• Ensure context and comprehension of data
• Design and polish your charts and graphs
• Make your visuals scalable
• Provide the right information
• Keep your visualization - objective not subjective, i.e. – keep them unbiased
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Choose the right chart type
• Bar • Scatter
• Column • Bubble
• Line
• Table
Comparison Relationships
Distribution Composition
• Histogram • Pie
• Scatter • Waterfall
• Stacked
Common mistakes
• Wrong visual selection
• Too many colors or details in your visual
• Numbers don’t add up
• Improper use of 3D charts – Occlusion & Distortion
• Visuals are aesthetically appealing but inaccurate
• Biased text descriptions
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Wrong visual selection
Complaints Complaints
Too noisy
Dirty restrooms
Rude staff
Too expensive
Long wait to be served
Didn't like the food
Long wait to be seated
Lack of parking
Limited menu
Food was cold Difficult to find Received wrong food Food was cold
Received wrong food
Limited menu Lack of parking Long wait to be seated
Didn't like the food Long wait to be served Too expensive
Difficult to find
Rude staff Dirty restrooms Too noisy
0 5 10 15 20 25 30 35 40
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Too many colors or details in your visual
Complaints
Difficult to find Received wrong food Food was cold
Limited menu Lack of parking Long wait to be seated
Didn't like the food Long wait to be served Too expensive DO NOT WRITE ANYTHING
Rude staff Dirty restrooms Too noisy HERE. LEAVE THIS SPACE FOR
WEBCAM
Numbers don’t add up
Votes
A
9%
D
26%
B
29%
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C
37% WEBCAM
Improper use of 3D charts – Occlusion & Distortion
OCCLUSION DISTORTION
2011
7000000
6000000
5000000
4000000
3000000
2000000
2016 Australia Canada France
1000000 2015 Germany United Kingdom United States
2014
0 2013
Australia
Canada 2012
France
Germany 2011
United
Kingdom United DO NOT WRITE ANYTHING
States
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2011 2012 2013 2014 2015 2016 WEBCAM
Visuals are aesthetically appealing but inaccurate
Revenue Revenue
35000000 35000000
30000000 30000000
25000000
25000000
20000000
20000000
15000000
15000000
10000000
10000000
5000000
0 5000000
Australia Canada France Germany United United States Australia Canada France Germany United United States
Kingdom Kingdom
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Biased text descriptions
The most common complaint is that the restaurant is too noisy
Too noisy
Dirty restrooms
Rude staff
Too expensive
Long wait to be served
Didn't like the food
Long wait to be seated
Lack of parking
Limited menu
Food was cold
Received wrong food
Difficult to find DO NOT WRITE ANYTHING
0 5 10 15 20 25 30 35 40
HERE. LEAVE THIS SPACE FOR
WEBCAM
Common visualizations
• Bar
• Column
• Line
• Area
• Pie
• Donut
• Scatter
• Bubble
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Common visualizations
• Combo
• Treemap
• Sunburst
• Heat Map
• Histogram
• Waterfall
• Funnel
• Map
• Sparklines – Also known as mini charts
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Summary
Here is a quick recap of what we have learned in this video:
• What is Data Visualization?
• The advantages and benefits of good data visualization
• What are charts/graphs?
• Top visualization tools
• Best practices and tips
• Common mistakes
• Common visualizations
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WEBCAM