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Optimizing UDF Customer Service Model

The project focuses on optimizing customer service operations at United Dairy Farmers' Clifton Ave store, which experiences long queues during peak hours. Using simulation modeling, the study identifies key areas for improvement, such as reducing wait times and enhancing staff utilization. Implementing cross-training for staff and additional resources led to a significant reduction in customer wait times and improved operational efficiency.

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0% found this document useful (0 votes)
10 views34 pages

Optimizing UDF Customer Service Model

The project focuses on optimizing customer service operations at United Dairy Farmers' Clifton Ave store, which experiences long queues during peak hours. Using simulation modeling, the study identifies key areas for improvement, such as reducing wait times and enhancing staff utilization. Implementing cross-training for staff and additional resources led to a significant reduction in customer wait times and improved operational efficiency.

Uploaded by

Ali
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

SIMULATION

MODELLING
PROJECT
United Dairy Farmers

Presenters:
Huzaifa Hidayat (21PWIND0700)
Ali Ammar Khan (21PWIND0685)
TABLE OF CONTENT
 1. Abstract

1.1 Objectives
1.2 Problem Statement
1.3 Model Assumptions
 2. Component Details
 3. About Data

3.1 Data Collection


3.2 Fitting data using Input Analyzer.
 4. Arena Model 6. Improving the System
6.1 Results by Entity
4.1Modeling the system
6.2 Results by Resources
4.1.1 Entrance Area 6.3 Results by Queue
7. Conclusion
4.1.2 Dairy Products Shopping
Area
4.1.3 Beverage Self Service Area
4.1.4 Milkshake Making Area
4.1.5 Billing and Exit Area
4.1.6 Decision Points
4.2 Simulating the System

5 Simulation Results
5.1 Results by Entity
5.2 Results by Resources
5.3 Results by Queue
ABSTRACT
 United Dairy Farmers (UDF) is a retail chain offering dairy products and
other retail items.
 UDF operates in Ohio, Kentucky, and Indiana.
 The Clifton Ave store in Cincinnati faces long queues during peak hours
(9:00 PM to 11:00 PM).
 The project aims to optimize customer service operations using simulation
modeling.
ABSTRACT
OBJECTIVES
The objective of building this project is to understand and optimize the
following things: -

 Wait time in queue for the customers at the billing counter

• Wait time in queue for the customers at the Milk Shake counter
• Utilization of UDF Staff performing different tasks
• Factors resulting in delay of customer service
PROBLEM STATEMENT
 Long queues during peak hours lead to customer dissatisfaction and loss of
revenue.
 Objective: Minimize customer wait times and optimize staff utilization.
MODEL ASSUMPTIONS
 No breaks for UDF staff during work hours.
 One customer served by one staff member at a time.
 Customers arrive individually or in pairs (batch size of 2).
 Milkshake and billing counters are adjacent.
 Sufficient machines at the beverage counter to avoid queues.
 Each customer buys something.
 Customers leave the system after collecting their order.
COMPONENT DETAILS
 Entities: Customers arriving individually or in pairs.
COMPONENT DETAILS
 Resources:
 2 Cashiers (billing counter)
 1 Milkshake Maker (milkshake counter)
COMPONENT DETAILS
 Queues:
 Billing Counter Queue: FIFO with unlimited length.
 Milkshake Counter Queue: FIFO with unlimited length.
DATA COLLECTION
 Data collected during peak hours (9:00 PM to 11:00 PM).
 Observations:
 75% of customers arrive individually.
 79% buy dairy products.
 35% purchase beverages.
 10% buy milkshakes.
INPUT ANALYSER
RESULTS
 Customer inter-arrival time: Normal distribution.
INPUT ANALYSER
RESULTS
 Time to buy grocery items: Triangular distribution (TRIA (4, 16, 24)).
 Time at beverage counter: Binomial distribution
INPUT ANALYSER
RESULTS
 Time at milkshake counter: Triangular distribution (TRIA (4, 6, 9)).
 Billing time: Binomial distribution.
MODELLING THE SYSTEM
MODELLING THE SYSTEM
ENTRANCE AREA:
 Assigns batch size and arrival time (normal distribution).
DAIRY PRODUCTS
SHOPPING AREA:
 Item decision time (triangular distribution).
BEVERAGE SELF-SERVICE
AREA:
 Beverage fill time (binomial distribution).
MILKSHAKE MAKING
AREA:
 Milkshake time (triangular distribution).
BILLING AND EXIT AREA:
 Billing time (binomial distribution).
DECISION POINTS:
 Determine customer flow based on purchases.
SIMULATING THE SYSTEM
 Simulation Model with above configurations was run for 2 hours window as
Replication Length was set equal to 2 and for 50 replications.
SIMULATION RESULTS
 Below is the snapshot of our model at the end of simulation. We can
observe that a long queue of customers is standing at the billing counter, 2
hours after the beginning of our simulation.
ORIGINAL MODEL:
 Served 39 out of 46 customers.
 Average stay time: 21.9 minutes.
 Average waiting time: 19.53 minutes.
QUEUE RESULTS:
 Billing counter queue wait time: 5.78 minutes.
RESOURCE UTILIZATION:
 Cashiers: 71%.
 Milkshake Maker: 18%.
IMPROVEMENT
SUGGESTION:
 Cross-train the Milkshake Maker to assist at the billing counter during peak
hours.
 Requires an additional billing machine.
IMPROVED MODEL
 Below is the snapshot of our improved model at the end of simulation. We
can observe that there is no longer any queue of customers at the billing
counter, 2 hours after the beginning of our simulation.
IMPROVED RESULTS BY
ENTITY: -
 Reduced average waiting time from 19.53 to 17.94 minutes.
 Reduced average stay time from 21.9 to 20.36 minutes.
IMPROVED RESULTS BY
QUEUE
 Billing counter queue wait time reduced from 5.78 to 2.36 minutes.
IMPROVED RESULTS BY
RESOURCES:
 Milkshake Maker utilization increased from 18% to 82%.
CONCLUSION
 Simulation modelled UDF Clifton Ave store using Arena software.
 Data collected during peak hours guided model assumptions.
 Cross-training staff significantly reduced wait times and improved resource
utilization.
 Improved customer service and operational efficiency during peak hours.

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