Apple Company

Created by Hai and his group

Content

Overall about Apple Company

History of Apple Company

Products of Apple Company

Conclusion
Overall about
Apple Company
Overall about Apple Company
 Overall about Apple Company
Apple Inc is an American
multinational corporation
and technology company
headquartered in
Cupertino, California, in
Silicon Valley. It designs,
develops, and sells
consumer electronics,
computer software, and
online services.
Overall about Apple Company
Apple became the first
publicly traded U.S.
company to be valued at
over $1 trillion in
August 2018, then at $2
trillion in August 2020,
and at $3 trillion in
January 2022. In June
2023, it was valued at
just over $3 trillion.
History of Apple Company
1980 - 1990 1997 - 2007 2011 - present
Success with Return to Post-Jobs era,
Macintosh profitability Tim Cook

1976 – 1980 1990 – 1997 2007 - 2011

Founding and Decline and Success with
incorporation restructuring mobile devices
History of Apple Company
1976 – 1980  Apple Computer Company was
Founding and founded on April 1, 1976, by Steve
incorporation Jobs, Steve Wozniak, and Ronald
Wayne as a partnership.
 Apple Computer, Inc. was incorporated
on January 3, 1977, without Wayne,
who had left and sold his share of the
company back to Jobs and Wozniak for
$800 only twelve days after having co-
founded it.
History of Apple Company
1980 - 1990 1997 - 2007 2011 - present
Success with Return to Post-Jobs era,
Macintosh profitability Tim Cook

1976 – 1980 1990 – 1997 2007 - 2011

Founding and Decline and Success with
incorporation restructuring mobile devices
History of Apple Company
1980 - 1990  In 1984, Apple launched the Macintosh, the
Success with first personal computer without a bundled
Macintosh programming language. Its debut was
signified by "1984", a US$1.5 million
television advertisement directed by Ridley
Scott that aired during the third quarter of
Super Bowl XVIII on January 22, 1984.
This was hailed as a watershed event for
Apple's success and was called a
"masterpiece" by CNN and one of the
greatest TV advertisements of all time by
TV Guide.
History of Apple Company
1980 - 1990 1997 - 2007 2011 - present
Success with Return to Post-Jobs era,
Macintosh profitability Tim Cook

1976 – 1980 1990 – 1997 2007 - 2011

Founding and Decline and Success with
incorporation restructuring mobile devices
History of Apple Company
1990 – 1997  The company pivoted strategy and in October
Decline and 1990 introduced three lower-cost models, the
restructuring Macintosh Classic, the Macintosh LC, and the
Macintosh IIsi, all of which saw significant sales
due to pent-up demand. In 1991, Apple introduced
the hugely successful PowerBook with a design
that set the current shape for almost all modern
laptops. The same year, Apple introduced System
7, a major upgrade to the Macintosh operating
system, adding color to the interface and
introducing new networking capabilities.
History of Apple Company
1980 - 1990 1997 - 2007 2011 - present
Success with Return to Post-Jobs era,
Macintosh profitability Tim Cook

1976 – 1980 1990 – 1997 2007 - 2011

Founding and Decline and Success with
incorporation restructuring mobile devices
History of Apple Company
1997 - 2007  The NeXT acquisition was finalized on February
Return to 9, 1997, and the board brought Jobs back to Apple
profitability as an advisor. On July 9, 1997, Jobs staged a
boardroom coup that resulted in Amelio's
resignation after overseeing a three-year record-
low stock price and crippling financial losses.
History of Apple Company
1980 - 1990 1997 - 2007 2011 - present
Success with Return to Post-Jobs era,
Macintosh profitability Tim Cook

1976 – 1980 1990 – 1997 2007 - 2011

Founding and Decline and Success with
incorporation restructuring mobile devices
History of Apple Company
 During his keynote speech at the Macworld Expo
2007 - 2011
on January 9, 2007, Jobs announced the renaming
Success with
of Apple Computer, Inc. to Apple Inc., because the
mobile devices
company had shifted its emphasis from computers
to consumer electronics. This event also saw the
announcement of the iPhone and the Apple TV.
The company sold 270,000 iPhone units during
the first 30 hours of sales, and the device was
called "a game changer for the industry".
History of Apple Company
1980 - 1990 1997 - 2007 2011 - present
Success with Return to Post-Jobs era,
Macintosh profitability Tim Cook

1976 – 1980 1990 – 1997 2007 - 2011

Founding and Decline and Success with
incorporation restructuring mobile devices
History of Apple Company
2011 - present  On October 5, 2011, Steve Jobs died, marking the
Post-Jobs era, end of an era for Apple. The next major product
Tim Cook announcement by Apple was on January 19, 2012,
when Apple's Phil Schiller introduced iBook's
Textbooks for iOS and iBook Author for Mac OS
X in New York City. Jobs stated in the biography
"Steve Jobs" that he wanted to reinvent the
textbook industry and education.
 Products of Apple Company
1. Iphone 15 Pro Max
Iphone 15 Pro Max is the first iPhone to
feature an aerospace‑grade titanium design,
using the same alloy that spacecraft use for
missions to Mars.

Titanium has one of the best strength‑to‑weight

ratios of any metal, making these our lightest
Pro models ever. You’ll notice the difference
the moment you pick one up.
Products of Apple Company
2. Macbook Pro
Behold a Macbook of apple. the biggest breakthrough in
graphics yet for Apple silicon. Dynamic Caching optimizes
fast on-chip memory to dramatically increase average GPU
utilization — driving a huge performance boost for the
most demanding pro apps and games.

Games will look more detailed than ever thanks to

hardware-accelerated mesh shading. This brings greater
capability and efficiency to geometry processing, enabling
games to render more visually complex scenes.
 Conclusion
Apple's journey is a testament to innovation,
design, and customer-centricity. From its humble
beginnings in a garage to its global status today,
Apple has revolutionized technology, setting new
ple standards in products, services, and user
experience. With a commitment to excellence
and a culture of pushing boundaries, Apple
continues to shape the future of technology.
Source of information
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 Vocabulary
Word Type Phonetic Mean

multinational adj ˌmʌ[Link]ˈnæʃ.ən.əl Công ty đa quốc gia

headquartered adj ˌhedˈkwɔːtəd Trụ sở chính

consumer n kənˈsjuː.mər Người tiêu dùng

software n ˈsɒ[Link]ər Phần mềm

publicly adv ˈpʌb.lɪ.kli Công khai

Decline v dɪˈklaɪn Từ chối

incorporation n ɪnˌkɔː.pərˈeɪ.ʃən Sự sát nhập

partnership n ˈpɑːt.nə.ʃɪp Hiệp hội, sự cộng tác

programming n ˈprəʊ.ɡræm.ɪŋ Chương trình

signify v ˈsɪɡ.nɪ.faɪ Biểu thị

 Vocabulary
Word Type Phonetic Mean

quarter n ˈkwɔː.tər 1 phần tư

hail n heɪl Dồn dập

acquisition n ˌæk.wɪˈzɪʃ.ən Sự giành được

crippling adj ˈkrɪp.əl.ɪŋ Méo mó

boardroom n ˈbɔː[Link]ːm Phòng họp giám đốc

announce v əˈnaʊns Loan báo

consumer n consumer Người tiêu dùng

emphasis n emphasis Tầm quan trọng

announcement n əˈnaʊns.mənt Cáo thị, thông báo

biography n baɪˈɒɡ.rə.fi Lý lịch

 Vocabulary
Word Type Phonetic Mean

industry n ˈɪn.də.stri Công nghiệp, kỹ nghệ

announcement n əˈnaʊns.mənt Cáo thị, thông cáo

announce v əˈnaʊns Loan báo

reinvent v ˌriː.ɪnˈvent Tái tạo lại, đổi mới

aerospace‑grade eərəʊspeis greid Cấp độ hang không vũ trụ

feature n ˈfiː.tʃər Điểm đặc trưng

spacecraft n ˈspeɪ[Link]ɑːft Tàu vũ trụ

alloy n ˈæl.ɔɪ Hợp kim

ratio n ˈreɪ.ʃi.əʊ Tỷ lệ

model n ˈmɒd.əl Mẫu

 Vocabulary
Word Type Phonetic Mean

breakthrough n ˈbreɪk.θruː Đột phá, bước ngoặc

Dynamic adj daɪˈnæm.ɪk Động lực, sôi nổi

optimize v ˈɒp.tɪ.maɪz Lạc quan

dramatically adv drəˈmæt.ɪ.kəl.i Đột ngột

Dynamic adj daɪˈnæm.ɪk Động lực

utilization n ˌjuː.tɪ.laɪˈzeɪ.ʃən Sự dung, tận dụng

demanding adj dɪˈmɑːn.dɪŋ Đòi hỏi khắt khe

hardware-accelerated ˈhɑː[Link]ər əkˈseləreɪtɪd Tăng tốc phần cứng

mesh n meʃ Mạng lưới

capability n ˌkeɪ.pəˈbɪl.ə.ti Khả năng

 Vocabulary
Word Type Phonetic Mean

geometry n dʒiˈɒm.ə.tri Hình học

processing n ˈprəʊ.ses.ɪŋ Sự gia công, chế biến

testament n ˈtes.tə.mənt Di chúc

innovation n ˌɪn.əˈveɪ.ʃən Sự đổi mới, cách tân

customer-centricity ˈkʌs.tə.mər ˈsɛ[Link]ɪ.kə.ti Lấy khách hang làm trung tâm

garage n ˈɡær.ɑːʒ Chỗ chứa ô-tô

humble adj ˈhʌm.bəl Khiêm tốn, khúm núm

status n ˈsteɪ.təs Tình trạng

revolutionize v ˌrev.əˈluː.ʃən.aɪz Cách mạng hóa

commitment n kəˈmɪt.mənt Sự giao phó

Thank everybody
Thank everybody
For listening
Quiz
 Quiz
1. What is Apple's first logo?

A B

C D
 Quiz
1. What is Apple's first logo?

A B

C D
Quiz
 Quiz
5. Why does the Apple logo have just 1 "bite"?

A. In order not to be B. Technology type

confused with tomatoes play

C. The apple logo is considered a D. All the answers

symbol of the imperfection of all above
things in the world
 Quiz
5. Why does the Apple logo have just 1 "bite"?

A. In order not to be B. Technology type

confused with tomatoes play

C. The apple logo is considered a D. All the answers

symbol of the imperfection of all above
things in the world
Goodbye