SWOT ANALYSIS
SWOT
S- Strength
W- Weakness
O- Opportunities
T- Threats
WHY IS IT HELPFUL?
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IMPORTANCE OF SWOT
• Find new solutions to problems
• Make best decisions about your path to success
• Determine possibility for change
• Adjust and refine plans mid-course
• Excellent way of organizing information
WHO CAN IT HELP?
• Students
• Managers and Owners
• Professionals and Executives
• Career Starters
• Professionals
• Husband and wife
• Parents
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ADVANTAGES OF PERSONAL
SWOT ANALYSIS
• Identify strengths, reduce weaknesses, exploit opportunities and
minimize threats
• Develop strategies to attain your goal
• Measure your scope of reaching desired goals
• Boost career, life, and personality
• Understand oneself
• Explore and enhance soft skills and hard skills
• Understand one’s personality
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USING THE SWOT
ANALYSIS TOOLS
Enhancing yourself
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USING THE SWOT ANALYSIS
TOOLS
Strengths Weaknesses
•Identify your unique skills, •Acknowledge areas where you
experiences, and resources. struggle or feel less confident.
•Reflect on what others perceive as
•Be honest about skills you
your strengths and what
achievements you take pride in. need to develop and habits
that may hinder your progress.
•Consider networks and
connections that give you an edge. Questions to Consider:
Questions to Ask: •What tasks do I avoid due to
•What skills or experiences do I fear or lack of confidence?
possess that set me apart? •What feedback have I received
•What accomplishments am I most about my weaknesses?
proud of?
•What negative habits or traits
•How do my values differentiate might be holding me back?
me from others?
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USING THE SWOT ANALYSIS
TOOLS
Opportunities Threats
•Look for external factors that can •Identify external challenges that
be leveraged for growth, such as could impact your personal or
networking events, workshops, or professional life.
industry trends.
•Consider competition, economic
•Consider how your strengths can
conditions, or changes in your
help you take advantage of these
industry that could pose risks.
opportunities.
Questions to Explore:
Questions to Assess:
•What trends in my industry could I •What obstacles do I face in my
capitalize on? career right now?
•Are there new skills or certifications •Are there economic or market
I could pursue to enhance my trends that could negatively
career? affect my goals?
•How can I expand my network or •Who are my competitors, and
connect with mentors? what advantages do they have?
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HABITS
Habits are powerful forces that shape our lives,
influencing our health, productivity, and overall
happiness. By understanding the nature of habits
and employing strategies to form beneficial ones
while breaking detrimental ones, individuals can
take control of their behaviors and set themselves
on a path to success. Embracing the journey of
habit development requires patience, reflection, and
a commitment to making positive changes,
ultimately leading to a more fulfilling and productive
life. Through conscious effort, anyone can harness
the power of habits to create the future they desire.
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FORMING A HABIT
1. Make a Decision
2. Never allow an exception to your new habit
3. Tell others you are practicing a new behaviour
4. Visualise your new habit
5. Create an affirmation
6. Resolve to persisit
7. Reward yourself
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LEARNINGS FROM FAILURE
• Know, accept and move on from failure
• Don’t fear failure
• Learning is not an outcome
• Learn to identify failure early on
• Use failure as motivation
• Share your failure with others
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OVERCOMING FAILURE
• Identify root cause
• Be intentional
• Embrace your emotions
• Recognise unhealthy attempts to reduce pain
• Practice healthy coping skills
• Acknowledge irrational beliefs about failure
• Develop realistic thoughts about failure
• Accept an appropriate level of responsibility
• Research famous failures
• Ask yourself what you can learn
• Create a plan for moving forward
• Face your fears of failure
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FAITH
It states that faith gives strength and power when
people align their lives with God’s will. Faith is
essential as it enables people to maintain hope and
pursue goals despite limitations and adversities. It is
described as a foundation for happiness, motivation,
and perseverance, allowing individuals to work within
their limitations yet strive towards their aspirations.
Faith also promotes resilience, helps achieve the
seemingly impossible, and connects humanity to a
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PRACTICING FAITH
• Listen with an Open Mind
• Be Slow to Speak
• Give Generously
• Pray about it
• Be a Peace Maker
• Avoid Negativity (Practice Gratitude)
• Give People room to Mess Up (You cannot control actions, but your response)
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BENEFITS OF POWER OF FAITH
• We no longer need to worry about the future
• Be confident, strong, and brave
• We experience joy
• We develop a pure mind
• The entire world revolves around faith
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GOAL SETTING
It involves identifying what you want to achieve and creating
measurable objectives and timelines to reach those goals. Goal
setting helps in various areas of life, from financial independence
to health, and builds a path toward fulfillment and happiness
through small, progressive goals.
Importance of Goal Setting: Setting goals is crucial for success
and personal growth. It allows people to create their future, gain
fulfillment, and transform. Effective goal setting provides direction,
helps measure progress, and reduces procrastination. It also holds
people accountable, as sharing goals with others increases the
likelihood of achieving them.
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HOW TO SET GOALS
• Perform a Brain Storming Session: The first step is to brainstorm a list of things
you want to achieve, create, or experience over the next 20 years. This session helps
in visualizing long-term aspirations and motivates actionable steps.
• Refine Your Goals: After brainstorming, prioritize your goals and assign timelines
(e.g., 1 year, 5 years, 10 years) to each. Deadlines make goals more actionable and
align them with both personal and professional growth.
• Connect Goals to Purpose: Identify your top four one-year goals that align with
your life purpose. Write a paragraph explaining why each goal matters to you; this will
clarify your motivation and strengthen your commitment.
• Create SMART Goals: Break down large goals into SMART goals—Specific,
Measurable, Achievable, Realistic, and Time-bound. This approach makes goals clearer
and helps track progress.
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ACHIEVING YOUR GOALS
• Visualize Your Goals: Visualization keeps focus and motivation strong. Picture
yourself achieving your goals, use vision boards, or place images of your goals around
your environment to reinforce commitment.
• Share Your Goals: Discuss your goals with a trusted friend, mentor, or life coach.
This fosters accountability and provides support in overcoming challenges.
• Track Your Progress: Set regular reviews for your short- and long-term goals. This
allows you to see what’s working and what needs adjustment. Remember to stay
committed yet flexible.
• Celebrate Successes: Incorporate celebrations for milestones, whether it’s treating
yourself after reaching a financial goal or sharing achievements with others. This
keeps you motivated and present.
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SMART GOALS
• Specific (simple, sensible, significant).
• Measurable (meaningful, motivating).
• Achievable (agreed, attainable).
• Relevant (reasonable, realistic and resourced, results-based
• Time bound (time-based, time limited, time/cost limited timely, time-sensitive).
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HOW TO USE SMART GOALS
• Specific: Your goal should be clear and specific to maintain focus and motivation. Answer the five
"W" questions:
What do I want to accomplish?
Why is this goal important?
Who is involved?
Where is it located?
Which resources or limits are involved?
Example: "I want to gain the skills and experience necessary to become head of marketing within my
organization to build my career and lead a successful team.“
• Measurable: Having measurable goals allows you to track your progress and stay motivated.
Address questions such as:
How much?
How many?
How will I know when it is accomplished?
Example: "I will complete the necessary training courses and gain relevant experience within five
years."
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HOW TO USE SMART GOALS
• Achievable: Your goal should be realistic and attainable, stretching your abilities but
still possible. Consider:
How can I accomplish this goal?
How realistic is the goal based on constraints like finances?
Example: Assess whether developing the required skills for a head of marketing role is
realistic given your current resources and time.
• Relevant: Ensure your goal matters to you and aligns with other relevant objectives.
Reflect on these questions:
Does this seem worthwhile?
Is this the right time?
Does it align with other efforts/needs?
Am I the right person to achieve this goal?
Is it applicable in the current socio-economic environment?
Example: If you aim to gain skills for a head of marketing role, consider if now is the
right time for training. Also, think about personal commitments, like starting a family,
that might affect your ability to pursue this goal.
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HOW TO USE SMART GOALS
• Time-bound: Every goal should have a target date to create urgency and focus.
Address questions like:
When do I want to achieve this?
What can I do in six months?
What can I do in six weeks?
What can I do today?
Example: Determine how long it will take to acquire the skills necessary for the head of
marketing position. Set realistic time frames for smaller goals leading up to your main
objective.
THANK
YOU