Market Structure
Market simply means all those buyers and
sellers of a goods or services who influence
the price.
Elements of Market
- Buyers and Sellers
- A Product or Service
- Bargaining of a price
- Knowledge of Market condition
- One price for a product or service at a given time
MARKET STRUCTURE
1)Perfect Competition
2)Monopoly
3)Monopolistic Competition
4)Oligopoly
Perfect Competition
It is Characterized by many sellers, selling identical product
to many buyers.
Feature.
• Large number of buyers and sellers.
• Uniform price. (Price taker)
• Existence of Homogeneous product
• Perfect Knowledge.
Monopoly
It is a situation in which there is a single seller of a product
which has no close substitute. He is known as Price maker.
Feature
• Single seller
• Restrictions to entry
• No Close substitutes.
Monopolistic Competition
Here, there are many sellers, offering differentiated
product to many buyers.
Feature
• Large number of sellers.
• Product differentiation
• Freedom of Entry or Exit
• Non-Price competition.
Oligopoly
Where there are a few sellers, selling competing
products to many buyers.
Feature
• Interdependence
• Importance of Advertising and selling costs.
• Group behaviour. (Observing other group behaviour
i.e., their strategy etc.)
Perfect Competition: Imagine a farmer’s market with many stalls selling identical
apples. No single stall can raise prices because customers can easily switch to
another stall.
Monopolistic Competition: Think of a city street with many different coffee shops,
each offering unique flavors, atmospheres, and experiences. Customers choose
based on their preferences, and shops have some control over pricing.
Oligopoly: Picture the smartphone industry, where a few big brands like Apple,
Samsung, and Huawei dominate. They keep a close watch on each other’s prices
and features, often leading to similar pricing strategies.
Monopoly: Consider a local water supply company. If it’s the only source of water
for a town, it controls the supply and can set prices without competition.