Cover
Fondo recomendado: Light green/white gradient, subtle leaf texture.
Imágenes/íconos sugeridos: MBA logo, eco diaper, sustainability graphic.
Nota visual: Emphasizes eco/professional focus.
Project Introduction
Fondo recomendado: White/beige, circular green/blue accents on edges.
Imágenes/íconos sugeridos: Circular diagram (need-solution-subscription),
baby/leaf/box icons.
Nota visual: Reinforces the solution cycle.
Product or Service Definition
Fondo recomendado: White, green accent bottom/side.
Imágenes/íconos sugeridos: Line icons: diaper, leaf, truck.
Nota visual: Simple, clear, eco-oriented.
Product Life Cycle
Fondo recomendado: Blue to white gradient.
Imágenes/íconos sugeridos: Product life cycle curve, small Lima map.
Nota visual: Suggests progress and temporality.
Competitive Environment Analysis
Fondo recomendado: White, subtle diagonal line pattern.
Imágenes/íconos sugeridos: Comparison table/positioning map, competitor
icons.
Nota visual: Objective, clear visuals.
SWOT Matrix
Fondo recomendado: Pearl gray/light green, quadrant lines.
Imágenes/íconos sugeridos: Icons: arm, warning, rocket, lightning.
Nota visual: Clear quadrants, fast reading.
Environment Conclusions
Fondo recomendado: White, green line at top.
Imágenes/íconos sugeridos: Key factor icons.
Nota visual: Visual closure, graphical summary.
Microsegmentation Process
Fondo recomendado: White, subtle 2x2 square pattern.
Imágenes/íconos sugeridos: 2x2 matrix, segment icons.
Nota visual: Structured segmentation.
Target Microsegment Profile
Fondo recomendado: White, mint green accent.
Imágenes/íconos sugeridos: Buyer persona illustration, surrounding icons.
Nota visual: Personalizes the target audience.
Selected Segment Justification
Fondo recomendado: White/light gray, arrows/circles.
Imágenes/íconos sugeridos: Connected circles diagram, spending/influence
icons.
Nota visual: Visually reinforces arguments.
Strategic Positioning
Fondo recomendado: White, soft green vertical lines.
Imágenes/íconos sugeridos: Axes diagram (convenience vs ecology).
Nota visual: Highlights positioning and USP.
Naming and Brand Strategy
Fondo recomendado: Soft green, organic texture.
Imágenes/íconos sugeridos: EcoWawa logo, leaf/baby icons.
Nota visual: Visual brand identity.
Portfolio Strategy
Fondo recomendado: White, green line/table format.
Imágenes/íconos sugeridos: Icons for each plan.
Nota visual: Visual hierarchy, differentiation.
Pricing Strategy
Fondo recomendado: White, green gradient.
Imágenes/íconos sugeridos: Bar/price chart, price tag icon.
Nota visual: Price evolution, clarity.
Distribution Strategy
Fondo recomendado: White, subtle green connection lines.
Imágenes/íconos sugeridos: Channels scheme, app/store/clinic icons.
Nota visual: Channel variety, connectivity.
Integrated Price-Place Justification
Fondo recomendado: White, light green diagonal lines.
Imágenes/íconos sugeridos: Integration diagram, arrows.
Nota visual: Visual coherence of variables.
Integrated Communication Strategy
Fondo recomendado: White, border conversation silhouettes.
Imágenes/íconos sugeridos: Storyboard, family campaign photos.
Nota visual: Humanizes and narrates.
KPIs and Success Metrics
Fondo recomendado: White, blue/green corners.
Imágenes/íconos sugeridos: KPI dashboard, metric icons.
Nota visual: Clear results focus.
Key Strategic Alliances
Fondo recomendado: White, soft green circle network.
Imágenes/íconos sugeridos: Alliances network graphic, partner icons.
Nota visual: Visualizes collaboration.
Conclusions & Recommendations
Fondo recomendado: White, green gradient from base.
Imágenes/íconos sugeridos: Conclusions scheme, checklist, Q&A.
Nota visual: Clear closure, Q&A space.