Experts’ Opinion
If I went back to college again, I'd concentrate on two areas:
learning to write and to speak before an audience. Nothing in
life is more important than the ability to communicate
effectively.
- Gerald R. Ford,
38th President of the USA
If there is one skill that’s required for success in the industry,
it’s communication skills.
William Schaffer
International Business Dev. Manager, Sun Microsystems
Communication
• Communication is the process of
managing messages for the purpose of
creating meaning.
▫ Messages
▫ Managing
▫ Meaning
Process
Ground Realities
• Unavoidable
• Operates on two levels
• Irreversible
• Process
• Not a panacea
• Often presents ethical challenges
Roadblocks to Communication
Roadblocks to Communication
• Differences in perspective
• Difference in knowledge level
• Lack of common language
• Tendency to stereotype and jump to
conclusions
• Strong emotions
• Self-centeredness
• Poor listening - Plain laziness
Redemption – Road to effectiveness
• Get to know the people we communicate
with
• Learn to look at the things from the
other’s perspective
• Seek and offer feedback
• Choose the right medium, the right
channel
• Talk less, listen more
• Mind your tone
• Plan your communication carefully,
especially the difficult one
Effective Communication
• Idea in the mind of Sender has been
transmitted with the least alterations in
the mind of Receiver
• Barriers have been overcome to the
utmost level
Goals of effective business
communication
• Receiver understanding
• Receiver response
• Favorable relationship
• Organizational goodwill
7 +1 Cs of Verbal communication
• Clarity
• Completeness
• Conciseness
• Concreteness
• Consideration
• Courtesy
• Correctness
• Credible