Scanner Topics
What is SEO?
⚫ SEO stands for “search engine optimization.”
⚫ In simple terms, it means the process of improving your site to
increase its visibility for relevant searches.
⚫ Search engines such as Google and Bing use bots to crawl pages on
the web, going from site to site, collecting information about those
pages and putting them in an index. Next, algorithms analyze pages
in the index, taking into account hundreds of ranking factors or
signals, to determine the order pages should appear in the search
results for a given query.
⚫ For example, content quality and keyword research are key factors of
content optimization, and crawlability and mobile-friendliness are
important site architecture factors.
⚫ The search algorithms are designed to surface relevant, authoritative
pages and provide users with an efficient search experience.
⚫ Optimizing your site and content with these factors in mind can help
your pages rank higher in the search results.
What is World Wide Web?
⚫ World Wide Web, which is also known as a Web, is a collection
of websites or web pages stored in web servers and connected
to local computers through the internet.
⚫ These websites contain text pages, digital images, audios,
videos, etc.
⚫ Users can access the content of these sites from any part of the
world over the internet using their devices such as computers,
laptops, cell phones, etc.
⚫ The WWW, along with internet, enables the retrieval and
display of text and media to your device.
IP Address
⚫ An Internet Protocol address (IP address) is a numerical label
assigned to each device connected to a computer network that uses
the Internet Protocol for communication.
⚫ An Internet Protocol (IP) Address is the number assigned to a
network equipped piece of hardware by which other device identify it.
⚫ There are are two IP versions: IPv4 and IPv6. IPv4 is the older version
which has an space of over 4 billion IP addresses. However, the new
IPv6 version can provide up to trillions of IP addresses to fulfil the
need of all internet users and devices.
⚫ The IPv4 version used to configure IP addresses in numerical value
(numbers) which may conflict with other IP addresses. That’s why
IPv6 adopted the hexadecimal method to provide unique IP addresses
to billions of users in the world.
Wi-Fi
⚫The term WiFi is a contraction of "wireless fidelity"
and commonly used to refer to wireless networking
technology.
⚫WiFi is a universal wireless networking technology
that utilizes radio frequencies to transfer data.
⚫WiFi allows high-speed Internet connections
without the use of cables.
⚫To access WiFi, you need WiFi enabled devices.
These devices can send and receive data wirelessly
in any location equipped with WiFi access.
Cookies:
⚫ Internet cookies are small text files (255 characters or less)
that are placed on your web browser or computer by web
servers.
⚫ A cookie is created when you first visit a site that wants to
store information.
⚫ This text file usually includes a name, an expiration date, a
coded number, and the domain name of the visited site.
⚫ The purpose of the cookie is to help the website keep track
of your visits and activity. This isn't always a bad thing.
⚫ For example, many online retailers use cookies to keep track
of the items in a user’s shopping cart as they explore the
site. Without cookies, your shopping cart would reset to
zero every time you clicked a new link on the site.
TYPES OF COMPUTER COOKIES
1. SESSION COOKIES
⚫ Session cookies are temporary cookies that memorize your online activities.
⚫ Since websites have no sense of memory, without these cookies, your site
browsing history would always be blank.
⚫ In fact, with every click you would make, the website would treat you as a
completely new visitor.
2. PERSISTENT COOKIES
⚫ Persistent cookies work by tracking your online preferences.
⚫ When you visit a website for the first time, it is at its default setting.
⚫ But if you personalize the site to fit your preferences, persistent cookies will
remember and implement those preferences the next time you visit the site.
⚫ This is how computers remember and store your login information, language
selections, menu preferences, internal bookmarks, and more.
3. THIRD-PARTY COOKIES
⚫ Third-party cookies collect data based on your online behaviour.
⚫ When you visit a website, third-party cookies collect various types of data that
are then passed on or sold to advertisers by the website that created the
cookie.
⚫ Tracking your interests, location, age, and search trends, these cookies collect
information so that marketers can provide you with custom advertisements.
Internet Service Provider (ISP)
⚫ An Internet service provider (ISP) is a company that provides
customers with Internet access.
⚫ Internet Service Provider (ISP) provides Internet access to
companies, families, and even mobile users.
⚫ ISPs use fiber-optics, satellite, copper wire, and other forms to
provide Internet access to its customers.
⚫ Today, ISPs are usually cable companies or mobile phone
companies that offer Internet subscriptions in addition to TV or
mobile communications services.
Pay-per-click
⚫ Pay-per-click (PPC) is an internet advertising model used to
drive traffic to websites, in which an advertiser pays a publisher
(typically a search engine, website owner, or a network of
websites) when the ad is clicked.
⚫ Here’s how it works:
⚫ Every time your ad is clicked, sending a visitor to your website, you
pay the search engine a small fee. (That’s why it’s called “pay per
click.”)
⚫ When your PPC campaign is well-designed and running smoothly,
that fee will be trivial, because the visit is worth more to your
business than what you pay for it.
⚫ For example, if you pay $10 for a click, but the click results in a $300
sale, then using PPC is a no-brainer.
⚫ Ultimately, pay-per-click marketing is good for everyone:
⚫ It’s good for searchers
⚫ It’s good for advertisers
⚫ It’s good for search engines
Pay-per-click ads
Financial Intermediary
⚫ A financial intermediary is an entity that acts as
the middleman between two parties in a financial
transaction, such as a commercial bank, investment bank,
mutual fund, or pension fund.
⚫ Financial intermediaries offer a number of benefits to the
average consumer, including safety, liquidity, and economies
of scale involved in banking and asset management.
⚫ Although in certain areas, such as investing, advances in
technology threaten to eliminate the financial intermediary,
disintermediation is much less of a threat in other areas of
finance, including banking and insurance.
⚫ Financial intermediaries move funds from parties with
excess capital to parties needing funds. The process creates
efficient markets and lowers the cost of conducting
business.
Disintermediation
⚫ Disintermediation is the process of removing
the middleman or intermediary from future transactions.
⚫ In finance, disintermediation is the withdrawal of funds from
intermediary financial institutions, such as banks and savings
and loan associations, to invest them directly.
⚫ Disintermediation can reduce cost and increase efficiency,
but it usually requires more due diligence work.
⚫ Disintermediation can occur when a wholesale purchase
allows an interested buyer to purchase goods, sometimes at
quantity, directly from the producer. This can result in lower
prices for the buyer because the intermediary, a traditional
retail store, has been removed from the purchasing process.
⚫ This saves the buyer from the markup cost generally
associated with the transition of a product from a wholesale
to a retail environment.