Module 7: Media Literacy
Welcome to Module 7: Media Literacy! In today's world, media surrounds
us, influencing our thoughts and actions in countless ways. This module
will equip you with the skills to navigate this complex landscape,
becoming critical consumers and responsible creators of media.
We'll explore the definition of media literacy, its vital roles, and how it can
be integrated into your curriculum and life. By the end of this module,
you'll be able to analyze media messages, recognize bias, and create your
own media content with confidence. Let's embark on this journey to
become media-savvy citizens!
Learning Outcomes
1 Define media literacy
Understand the core concept of media literacy and its importance.
2 Cite the important roles of media literacy
Recognize the significant functions media literacy plays in various
aspects of life.
3 Explain Media Information Literacy (MIL)
Elaborate on the meaning, aspects, and dimensions of MIL.
4 Examine the advantages and disadvantages of
media
Analyze the pros and cons of media usage.
Defining Media Literacy
In our interconnected world, media literacy is an essential skill. It's the
ability to access, analyze, evaluate, and create media in its various forms.
Media encompasses all electronic, digital, print, and artistic visuals used
to transmit messages.
Media literacy empowers us to understand the complex messages we
receive from television, radio, the internet, newspapers, and more. It's a
skill applicable across various subjects, encouraging critical thinking
about a wide range of issues.
As Hobbs put it, media literacy is the ability to identify different types of
media from various sources and understand their underlying messages.
Understanding the creator's reason behind the media is the basis of
media literacy.
The Important Roles of Media Literacy
Media literacy plays many important roles in education. It becomes easy to create media, however, it is difficult to know the creator of
this, his/her reason, and its credibility. Specifically, it helps individuals to:
Think critically Become a Recognize Create media
smart point of view responsibly
Evaluate if media
consumer
messages make sense. Identify the author's Express thoughts
Determine if perspective. effectively.
information is
credible.
Navigating the World of Social Media
Social media has changed the way we connect. It is a term that describes websites to connect people and involve user-generated content, which is
the hallmark of a social media site.
Social Media News Websites Social Media Networking Social Media Photo and
Websites Video Sharing
Users submit links to web content.
Users upload profiles and connect with Users upload photos and videos.
others.
Understanding these different types helps you to connect with the target audience and increase online sales.
Media and Information Literacy (MIL)
Media and Information Literacy (MIL) is a combination of knowledge, attitudes, skills, and practices required to access, analyze,
evaluate, use, produce, and communicate information and knowledge in creative, legal and ethical ways that respect human
rights.
Technical skills involve the ability to access and use computers, mobile, and other technical devices that offer media and
information content. UNESCO's MIL curriculum delves on “accessing information effectively and efficiently” as an aspect put into
practice.
Tool Literacy Resource Literacy Social-Structural Literacy
Understand and use IT tools. Understand information resources. Know how information is socially
situated.
Media: Advantages and
Disadvantages
Media are powerful tools of communication which entail positive and negative impacts. It's
crucial to be aware of both sides to navigate the media landscape responsibly.
Advantages
• Educate people
• Disseminate news
• Promote talents
• Increase knowledge
Disadvantages
• Lead to individualism
• Unsuitable content
• Possible for scams
• Health hazards
Integrating Media
Literacy into the
Curriculum
Media literacy is now part of the curricula. It can be confronted with a variety of
factors, such as limited access to equipment, teachers' lack of confidence with the
material, and perception of media education as just an accessory to the
curriculum.
Evaluate media
Understand how media changes depending on who created it.
Digital Resources
Show students where to find digital resources and databases.
Compare
Compare/Contrast various media sources.
Assessing and Evaluating Media Literacy
Just like any student outputs, media-oriented works should also be evaluated to assess quality based on standards. Students need
regular feedback to be able to reflect on their progress and develop mastery and that would remind them that it is an important part
of the course.
Quality of Inquiry
2
Depth of analysis of questions raised.
Understand Key Concepts
How well the student knows the 1
concepts.
Apply Technical Skills
3 Competence in using specific skills.