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Understanding the Interview Method

The document outlines the interview method as a data collection tool that involves verbal interaction between an interviewer and interviewee to gather information for research purposes. It describes various types of interviews based on different criteria, such as the number of subjects, nature of interaction, and structuring of the interview. Additionally, it highlights the merits and demerits of using interviews in research, emphasizing their flexibility and depth of response, while also noting potential challenges like cost and time consumption.

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Bindu Ahlawat
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39 views12 pages

Understanding the Interview Method

The document outlines the interview method as a data collection tool that involves verbal interaction between an interviewer and interviewee to gather information for research purposes. It describes various types of interviews based on different criteria, such as the number of subjects, nature of interaction, and structuring of the interview. Additionally, it highlights the merits and demerits of using interviews in research, emphasizing their flexibility and depth of response, while also noting potential challenges like cost and time consumption.

Uploaded by

Bindu Ahlawat
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

INTERVIEW METHOD

DR. BINDU
DEFINITION

•A DATA COLLECTION TOOL USED FOR


COLLECTING DATA FROM THE PARTICIPANTS
DIRECTLY THROUGH A VERBAL INTERACTION BY
MAKING THEM RESPOND TO PURPOSEFULLY
FRAMED QUESTIONS AIMED AT SERVING THE
OBJECTIVES OF THE STUDY.
WORKING DEFINITION

• AN INTERVIEW SCHEDULED BY THE RESEARCHER


REPRESENTS A TYPE OF ORAL/VERBAL INTERACTION OR
CONVERSION BETWEEN THE INTERVIEWER AND
INTERVIEWEE CARRIED OUT WITH THE HELP OF A VERBAL
QUESTIONNAIRE (STRUCTURED OR UNSTRUCTURED)
AIMED AT COLLECTING THE NEEDED INFORMATION OR
DATA FOR ANSWERING THE RESEARCH QUESTIONS.
CHARACTERISTICS

• USED FOR DATA COLLECTION AND SEEKING ANSWERS TO RESEARCH


QUESTIONS
• REPRESENTS A CONVERSATION BETWEEN TWO OR MORE PERSONS
• CAN EXTRACT THE REQUIRED INFORMATION FOR ANSWERING HIS RESEARCH
QUESTIONS
• FACE TO FACE AND PERSON TO PERSON INTERACTION FACILITY
• RELIABILITY AND VALIDITY OF DATA COLLECTED IS HIGHER
TYPES OF INTERVIEWS

On basis of no.
of subjects and
interviews

Individual/ Single-
personal Group interviews interviewer Panel interviews
interviews interviews
TYPES OF INTERVIEWS
On basis of
nature of
interaction
between
interviewer and
interviewee

Computer
Face to face Telephonic
assisted
TYPES OF INTERVIEWS

On basis of
direction/
focus of
interview
Directed or
Non-direct In – depth
focused
interviews interviews
interviews
TYPES OF INTERVIEWS

On basis of nature
of structuring of
interview

Structured and Unstructured and


Semi-structured
standardized non-standardized
interviews
interviews interviews
STEPS USED IN CONDUCTING INTERVIEW

PLANNING AND PREPARATION FOR THE


• 1.

INTERVIEW
• 2. EXECUTION OR TAKING THE INTERVIEW
• 3. CLOSURE AND FOLLOW UP OF THE
INTERVIEW
MERITS

1. Wide scope and applications

2. Provides unique opportunity for face to face interactions

3. Helps in getting quality data and depth of response

4. Flexible tool

5. Serves the purpose of good research technique


DEMERITS

1. Unavailability of the natural


conditions

2. Weakness on the part of interviewer,


interviewee and their interaction

3. Expensive and time consuming


Thank you

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