Introduction to Management
CHAPTER 2: THE MANAGEMENT
ENVIRONMENT
Learning Outcomes
• Explain what the external environment is and why it’s important.
• Discuss how the external environment affects managers.
• Define what organizational culture is and why it’s important.
• Describe how organizational culture affects managers.
What Is The External Environment &
Why It’s Important?
External Environment
Factors, forces, situations, and events outside the organization
that affect its performance.
Components of the External Environment
Components of the External Environment
Examples? Exercise in pairs
Exercise in pairs
How Has the Economy Changed?
Exercise in pairs
Managers:
All powerful OR Helpless?
Managers:
All powerful OR Helpless? Exercise in pairs
Omnipotent view: managers are directly responsible
for an organization’s success or failure.
Symbolic view: much of an organization’s success or
failure is due to external forces or factors that are
outside managers’ control.
Managers:
All powerful OR Helpless? Exercise in pairs
Omnipotent view: managers are directly responsible
for an organization’s success or failure.
Symbolic view: much of an organization’s success or
failure is due to external forces or factors that are
outside managers’ control.
In reality, managers are neither all-powerful nor
helpless. But their decisions and actions are
constrained. External constraints come from the
organization’s external environment and internal
constraints come from the organization’s culture.
Exercise in pairs
How ab Demographics?
How ab Demographics?
Exercise in pairs
Age Cohorts
Baby Boomers
Gen X
Gen Y
Post-Millenials
Demography is destiny the size and
characteristics of a country’s population can
have a significant effect on what it’s able to
achieve
How Does External Environment Affect Managers?
Jobs and employment
Assessing environmental uncertainty (The degree of change
and complexity in an organization’s environment )
Managing stakeholder relationships
How Does External Environment Affect Managers?
Managing Stakeholder Relationships
Stakeholders: any constituencies in an organization’s environment that are
affected by that organization’s decisions and actions.
Exercise in pairs
Ex: Organizational Stakeholders?
Organizational Stakeholders
Organizational Stakeholders
Good stakeholder relationships:
•Can lead to desirable organizational outcomes
•Can affect organizational performance
•Demonstrate doing the “right” thing
© Pearson Education Limited 2015 2-18
What is Organizational Culture?
Organizational Culture
Shared values, principles, traditions, and ways of doing things that influence the
way an organization’s members act.
Perceived
Culture Descriptive
Shared
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Dimensions of Culture
How Does Organizational Culture Affect Managers
Effect on what employees do and how they behave
Effect on what managers do
Strong cultures: cultures in which the key values are deeply held and widely
shared.
How Does Organizational Culture Affect Managers
Thank you