WEB
DEVELOPMENT
PRESENTATION
USES
CSEOF
505WEB
DEVELOPMENT IN
BUSINESS
GROWTH
GAURAV
ADNAN KHAN
SINGHAL
PRESENTED
BY-
MANSI
KHUSHI GUPTA
TRIPATHI
B TECH
CSE 5TH
SEM
SECTION
B
Presentation title 2
Introduction to
Web
web
CONTE development marketing
NT
Your website is How to
your best promote your
marketing tool website
Content
Steps for Building Development
effective
Approach
marketing
strategy
Presentation Title
3
Introduction
to Web
Development
Web development is the work involved in
developing a website for the Internet (World
Wide Web) or an intranet (a private
network).Web development can range from
developing a simple single static page of plain
text to complex web applications, electronic
businesses, and social network services. A
more comprehensive list of tasks to which
Web development commonly refers, may
include Web engineering, Web design, Web
content development, client liaison, client-
side/server-side scripting, Web server and
network security configuration, and e-
commerce development.
4
HTML – Hypertext Markup
Language
FRONTEND
WEB
CSS- Cascading Style Sheets
DEVELOPMEN
T
JS- Java Script
BOOTSTRAP
WEB MARKETING
Web marketing is the process of
marketing your business online, and it's
a cost-effective way to reach people who
are most interested in your business.
There are numerous strategies that are a
part of web marketing, It includes the
use of social media, search engines,
blogging, videos, and email.
Benefits of Web Marketing
Marketing on the web gives you unique benefits that other
advertising and promotion don’t.
Web marketing is cost-effective.
Other, more traditional forms of marketing cost companies an arm and a leg! Facebook ads, for
example, are 3 times cheaper and more targeted than radio, television, or print ads.
Using the internet to expand and engage your audience is much less expensive, as long as you
have a plan in place in advance that helps pinpoint your desired audience.
Web marketing is focused.
There are many types of online advertising options that allow you to target the specific
demographics of your customer like web marketing.
Set your message to show up on websites your prospects are likely to visit, be visible to certain
industries and geographic locations, and even target by age or education range in some cases.
Web marketing builds relationships.
Many marketing options end up being annoying noise to the very consumers you are trying
to reach.
When done right, web marketing is actually helpful to your prospects. It can offer solutions
and address pain points.
This makes it more effective at starting conversations and building trust than other types of
marketing.
Web marketing is easy to adapt and edit.
Social media advertising, banner ads, or other online campaigns can be tweaked and revised
quickly and with little fanfare.
With preferences changing constantly, this is a big benefit to you. New pricing, additional
products, and time-sensitive sales can all be handled easily with web marketing initiatives.
8
YOUR WEBSITE IS YOUR
BEST MARKETING TOOL
Today, a brand's website is the primary channel
through which users can learn more about the
brand and take actions that directly contribute
to the growth of their business.
A digital inbound marketing strategy looks like
a funnel. Customers are online, using search
engines, reading articles, and using apps.
The inbound strategy's job is to attract people
to your website where they can read, browse,
and ultimately make purchasing decisions.
Example:
10
HOW TO
PROMOTE
YOUR
WEBSITE
Presentation title 11
FREE WAYS TO PROMOTE
Solidify your website SEO
Take advantage of email marketing
Start a blog
Try guest blogging
Harness the power of social media
Submit your site to online
directories
Post on forums
Reach out with outreach marketing
Say it with your signature
Focus on quality
1. Solidify your website SEO
SEO, or search engine optimization, is one of the most effective ways to
promote a website, as it helps improve a site’s ranking on Google and other
search engines. You can achieve strong SEO by placing certain keywords and
phrases throughout your website, adding alt text to your images and optimizing
your headings so that your website can get found on search engines.
2. Start a blog
When considering how to promote your website, a good practice is to
create a free blog to bolster your SEO and increase your site’s rank on search
engines. Blogging makes it easier for people to find your site and discover your
business.
3. Harness the power of social media
Social media isn’t just a way for your friends from high school to show off
pictures of their children or snap photos of what they ate for lunch. It’s also an
effective way to promote a website, as it helps businesses reach a diverse 13
audience and build brand awareness.
4. Submit your site to online directories
In addition to optimizing your SEO to help people discover your website, you’ll want to
submit your site to online directories. Online directories make it easy for people to find
your URL and navigate to your site. Depending on your industry, there may be a
directory for your specific business type.
5. Post on forums
When deciding how to promote your website to a new crowd, try using forums. One
method is to start a thread on a well-known forum like Reddit and let others decide if it’s
worthy of getting upvoted. Another option is to engage in an existing conversation thread
and refer to your website when relevant.
6. Google My Business
If your business relies on local footfall, or if you’re looking to generate more local traffic
for your website, Google My Business is a must.
Creating a Google My Business profile is free, easy, and makes your business easier to
find when people make location-based searches. With a Business profile, you can attach
your new website to other information about your business like opening hours, contact
details, and your location, making it easy for customers to find your business among the 14
search engine results.
PAID WAYS TO
PROMOTE
• Google Ads
• Facebook Ads
• Outbrain Amplify
• LinkedIn Ads
• Twitter Ads
1. Google Ads
One of the best paying advertising networks, Google Ads (formerly known as AdWords),
still offers great exposure, albeit with relatively high CPCs (cost per click). With Google
Ads, you select keywords that your potential customers are likely to search for and then
place a bid to get your ad served at the top of the search results page as a sponsored ad.
2. Facebook Ads
According to e-marketer, Facebook holds a nearly 20% market share of total US digital ad
spend. In fact, Google and Facebook were predicted to claim a combined 56.8% of digital
ad investment this year.
Is it any wonder Google and Facebook are numbers one and two on our list of paid traffic
sources? One of the key advantages of Facebook is the sheer amount of available
advertising options. And they are always changing, with new features being constantly
added.
3. Outbrain Amplify
With Amplify, Outbrain’s native advertising platform, advertisers can promote ads to drive
traffic to their online content, such as a website, blog post, product page, or landing page.
Working on a CPC model, advertisers can control their campaign spend and optimize
campaigns in real time to get better results.
16
4. LinkedIn Ads
If you’re operating in the B2B space, then LinkedIn is a must for your paid
advertising strategy. Although a more expensive option, you can target business
professionals in a very precise and efficient way, by contact or account, by job
title, demographics, location or industry. There are a number of ad types, such
as display ads, sponsored in-feed posts, or InMail ads, which are ads delivered
directly to the LinkedIn inboxes of your audience.
5. Twitter Ads
The short-form, fast-paced nature of Twitter makes it a really interesting option
for paid advertising, particularly for small to medium businesses. With
“hundreds of millions” of tweets, and some two billion search queries a day,
Twitter is a busy platform, with huge potential for generating organic traffic.
17
Steps For Building an Effective
Website Marketing Strategy
Successful website marketing makes a huge difference in
building brand awareness and ranking in search engine result
pages(SERPs).
Developing a marketing strategy that prioritizes an optimized
website is key to controlling the effectiveness of your brands
online presence
Content Development and Publication
Requires a Scientific Approach
Content Development and Publication
Requires a Scientific Approach
Target Audience
Commercial Goals
Keywords
Tone and Branding
Visuals
Thank
you