PRINT ADVERTISING
MODULE 3 : FILE PREPARATION
& PRODUCTION
ADVE 30093 INSTRUCTIONAL MATERIAL
COLOR SPECIFICATION
What is the difference between the RGB and CMYK
color space and why does it matter?
RGB refers to the primary colors of light, Red, Green
and Blue, that are used in monitors, television
screens, digital cameras and scanners. CMYK refers to
the primary colors of pigment: Cyan, Magenta,
Yellow, and Black. These are the inks used on the
press in "4-color process printing", commonly referred
to as "full color printing" or "four color printing".
The combination of RGB light creates white, while
the combination of CMYK inks creates black.
Therefore, it is physically impossible for the printing
press to exactly reproduce colors as we see them on
our monitors.
COLOR SPECIFICATION…
COLOR SPECIFICATION…
Spot Colors
• There are times when we really need to see a specific color in print, even when it can’t be achieved by
combining cyan, magenta, yellow, and black inks. Maybe you’ve designed a high-profile brochure or
annual report that needs a little something “extra” – like a spot metallic ink – to give it a luxurious feel.
• These specific colors can be printed even if they’re out of gamut, but they must be printed with solid or
“spot” colors instead of with process inks. With spot colors, the inks are usually printed in solid, single-
color blocks instead of in layers using the traditional CMYK mosaic-like dot pattern.
• The Pantone color library is the industry standard library of spot colors. Their
reputation grew based on the variety of multi-pigment specialty inks they offer and
the legendary color-consistency of their inks.
• Keep in mind that these colors will significantly increase the cost of any print job
since the press must be completely cleaned both before and after printing with these
inks to avoid any color contamination and guarantee color accuracy.
• The prices of spot color inks can also vary based on which specific pigments and
colorants go into a certain color (metallic inks tend to be on the higher end of the
cost spectrum).
COLOR SPECIFICATION…
Spot Colors
COLOR SPECIFICATION…
Halftone
In printing, a technique of breaking up an image into a
series of dots so as to reproduce the full tone range of a
photograph or tone art work. Breaking up is usually done
by a screen inserted over the plate being exposed. The
screens are made with a varying number of lines per inch,
depending on the application; for newspapers, the range is
50 to 85, and for magazines, 100 to 120. The highest
quality reproduction requires 120 to 150 lines per inch.
COLOR SPECIFICATION…
Duotone Other multi-tone images
Duotone is the generic name for multitone printing, which There are 4 types of multitone images
can be done with two, three or four inks. This process in all. Each one contains the number of
inks as the name implies:
requires that the press be set up with special inks, usually
PANTONE-designated colors, instead of the standard CMYK •Monotone grayscale images printed with
inks used for process color printing. Usually the images are a single ink
printed with a dark base color and a lighter second color, •Duotone grayscale images printed with
overprinted to fill in, tint and tone the photo or graphic. two inks
•Tritone grayscale images printed with
three inks
•Quadtone grayscale images printed with
four ink
Full color original Duotone with Pantone 276 & 106
FULL COLOR/MONOTONE/DUOTONE/TRITONE/QUADTONE
COLOR SPECIFICATION…
Color Management
Digital screens can show you colors that you can’t actually print, and some colors that you can print can’t
be displayed on a computer monitor. We may not be able to achieve perfection, but we can make colors
more consistent. That’s color management. Good color management gets you consistent and accurate
results when you’re presenting, printing, or otherwise sharing your images.
COLOR SPECIFICATION…
Color Calibration
Color calibration guarantees adherence to a
known set of color standards. Color standards
provide a common base language or code for
all devices to reference, such as the proper
distribution of tones from black to white.
The accurate reproduction of full color
images and artwork requires following a
careful and proven workflow. A color
workflow maintains the best translation of
colors from device to device or environment
to environment throughout the production
process, each with its own color processing
standards and capabilities.
CREATING LAYERS
Print Layout
Your document opens showing the entire page, just the way it will appear when it is
printed on a sheet of paper. You can make changes while text formatting, images, and
page layout are visible.
CREATING LAYERS
PRINT APPLICATIONS
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