Unit 1
Introduction to Media and
Information Literacy
Media and Information Literacy
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Lesson Objectives:
1. Describe how communication is affected by
media and information.
2. Identify the similarities and differences of
media literacy, information literacy and
technology literacy.
3. Weigh the value of being a media and
information literate individual.
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Media and Information
Literacy
It is linked to access to
information, free expression
and education. Media and
Information Literacy (MIL),
defined as the ability to
access, analyze and create
media, is a prerequisite of
citizens to realize their
rights to freedom of
information and expression
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Media and Information
Literacy
“Everyone has the right to
freedom of opinion of
opinion and expression; this
right includes freedom to
hold opinions without
interference and to seek,
receive and impart
information and ideas
through any media
regardless of frontiers.”
-Article 19 of the Universal Declaration of 4
Important Terms
1. Media
2. Literacy
3. Media Literacy
4. Information
5. Information
Literacy
6. Technology
Literacy
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Media
It is the physical objects
used to communicate with,
or the mass communication
physical objects such as
radio, television, computers,
films etc. It also refers to
any physical object used to
communicate messages.
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Literacy
The ability to identify,
understand, interpret, create
and communicate using
printed, written materials and
other means associated with
varying context. Literacy
involves a continuum of
learning, wherein individuals
are able to achieve their
goals, develop their
knowledge and potential, and
participate fully in their 7
Media Literacy
Media Literacy is a 21st
century advent to
education. It is the
understanding to access,
analyze, evaluate, create,
reflect and act using all
forms of communication. It
is an effective and engaging
way to employ critical
thinking skills to a wide
range of issues.
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Components of Media Literacy
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Media Literacy Skills
Can Help People To:
1. Develop critical thinking skills
2. Understand how media messages shape
our culture and society
3. Recognizing what media makers want
us to believe or do
4. Recognize bias, spin, misinformation
and lies
5. Discover the parts of the story that are
not being told.
6. Evaluate media messages based on our
experiences, skills and values.
7. Create and distribute our own media
messages 10
8. Advocate for media justice
Information
Information is a
broad term that
covers processed
data, knowledge
derived from a study,
experience,
instruction, signals or
symbols.
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Information Literacy
It is a set of skills
requiring people to
recognize when
information is needed
and have the ability to
locate, evaluate, and use
effectively the needed
information.
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Picture Analysis
10 Ways of communication in today’s COMMUNICATION
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Technology Literacy
Technology literacy is the skill
of the person, working
independently and with others,
to responsibility, appropriately
and effectively uses
technology tools to access,
manage, integrate, create and
communicate information.
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Learners who have obtained technological
literacy are able to:
1. Problem-solve
2. Communicate
3. Locate, use and synthesize
information found using
technology
4. Develop skills necessary to
function in the 21st century.
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Salient preparatory skills of a technology
literate person:
1. Creativity and Innovation
2. Communication and
Collaboration
3. Research and Information
literacy
4. Digital Citizenship
5. Technology Operations
and Concepts
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Summary of Discussion:
1. Media
2. Literacy
3. Media Literacy
4. Information
5. Information Literacy
6. Technology Literacy
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Assignment: By Pair
Title: Creating a Paper Cup Phone
Objective:
In this activity, you will create a simple paper cup phone
using the materials provided. This simple illustration shows
how
communication works with the aid of simple tools like
strings and cups.
Materials: 2 Paper Cups, 10-15 feet of string or yarn and
toothpick 19