Assessing the Factors Affected by
the Relocation of Banga Public
Market Activities
INTRODUCTION
Purpose of the Study
The purpose of the study is to assess the factors affected by the
relocation of Banga Public Market vendors. The study will conduct a
comprehensive analysis to identify the comfortability, income, and
convenience of the vendors in the relocation of the public market.
This will guide the government and policymakers in developing
initiatives and market management strategies. Additionally, the study
will help examine the barriers encountered by vendors in the
relocation process, as well as the disadvantages and advantages of
the relocation. The study will analyze the impact of the relocation on
the livelihood and social dynamics of the vendors.
INTRODUCTION
Research Problem
This qualitative research study seeks to assess the factors affected by the
relocation of Banga Public Market in the local public market vendors.
Specifically, this study sought to answer the grand tour and stand-in questions:
1. What are the factors affected by the relocation of Banga Public Market Vendors?
1.1 How does the relocation of Banga Public Market Vendors affected their:
a. Comfortability
b. Income
c. Convenience
1.2 How do the Banga Public Market Vendors view and see the advantages
and disadvantages of the relocation of Banga Public Market?
1.3 How do the vendors fee about the relocation of Banga Public Market on
the business and livelihood?
INTRODUCTION
Theoretical Lens
The study explores the effects of relocating the Banga Public Market on
vendors, focusing on income, comfort, convenience, customer
connection, and the relocation's advantages and disadvantages.
Anchored in Place Attachment Theory (Schumaker et al., 1983) and the
work of Jones et al. (2003) on locational convenience, it investigates
how the emotional bond between individuals and their physical
environment influences behavior and the significance of location in
retailing and service industries. By evaluating these factors, the study
aims to understand the impact of relocation on vendor experiences and
business effectiveness.
INTRODUCTION
Significance of the Study
The study examines various factors impacted by the relocation of Banga
Public Market, offering insights beneficial to customers, the community,
policymakers, the local government unit (LGU), researchers, and future
researchers. Customers stand to gain understanding of potential changes in
shopping habits and satisfaction, while the community benefits from
enhanced resilience and community development. Policymakers receive
empirical evidence to inform inclusive strategies, while the LGU gains
insight into economic implications and urban development opportunities.
Researchers can utilize the study's findings to contribute to sustainable
urban planning, while future researchers can build upon this foundation to
explore additional dimensions of market dynamics and community impact.
INTRODUCTION
Scope and Limitations
This study is focused solely on the assessment of the factors that
affects the relocation of banga public market activities, potentially
limiting the generalizability of findings to other market relocations.
Through an extensive face-to-face interview with the banga public
market vendors, this study used a narrative analysis research
approach. One limitation of this study is the potential constraint
posed by the sample size, which may limit the generalizability of
findings. Moreover, external factors such as economic fluctuations
or government policies may exert influences on other factors.
REVIEW OF RELATED LITERATURE
Unlike the relocation of individual employees,
headquarters relocation affects the whole business operation.
Research suggests that relocation can have a direct impact on
shareholder wealth over the short term (Alli, Ramirez, & Yung,
1991; Chan, Gau, & Wang, 1995; Ghosh, Rodriguez, &
Sirmans, 1995) and can affect commercial real estate markets
(Manning. Rodriguez. & Ghosh, 1999; O'Mara, 1999).
Moreover, from an economic development perspective,
corporate head- quarters relocation has a major impact on both
the sending and receiving communities (Eisenberg & Friedland,
1990).
METHODOLOGY
Research Design
This study will use Phenomenological Research Design to
determine the public vendors perceptions and experiences upon
relocating. This is an appropriate design to use because , it offers
a qualitative approach focused on exploring and understanding
individuals lived experiences and aims to delve deep into a
subjective perception. According to Groenewald (2004) a
Phenomenological Research Design is a research design that
focuses on the participants experiences of phenomena. It is a
qualitative approach that is focused on exploring and
understanding individuals’ perspective
METHODOLOGY
Research Participants
A purposive sampling approach was used to select
participants who had extensive experiences with the
relocation of the Banga Public Market. Two (2) vendors each
were chosen from grocery store, wet market, dried fish,
vegetable, native products businesses, resulting in a total of
ten (10) participants. The study involves interviewing vendors
who have undergone the relocation process of Banga Public
Market, aiming to gather firsthand operational insights from
their experiences.
METHODOLOGY
Data Collection
Letter of approval requesting permission to conduct the
research in Banga National High School
Give consent and assent form
to the participants
Gather information by conducting interviews to the
participants
Collecting all the data, formulating summary, conclusion and
recommendations of the study
THANK YOU!
QUESTION
AND
ANSWER