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Red Bull Sales Trends by Account Type

The document analyzes Red Bull account sales from 2017 to 2021, highlighting sales growth trends by account type, with nightclubs showing the highest performance increase of 137%. It identifies the best and worst performing accounts across bars, restaurants, clubs, and event venues, and notes a decline in sales for certain locations. Additionally, it discusses promotional tools used in top-performing accounts, revealing that event venues do not utilize digital screens or posters.

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UdyamG
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43 views5 pages

Red Bull Sales Trends by Account Type

The document analyzes Red Bull account sales from 2017 to 2021, highlighting sales growth trends by account type, with nightclubs showing the highest performance increase of 137%. It identifies the best and worst performing accounts across bars, restaurants, clubs, and event venues, and notes a decline in sales for certain locations. Additionally, it discusses promotional tools used in top-performing accounts, revealing that event venues do not utilize digital screens or posters.

Uploaded by

UdyamG
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Data Analysis: Red Bull Account Sales

1
Sales Growth by Account and Account Type

Graph of trends and data for sales by account type :

Sales Trends
120000

100000

80000

60000

40000

20000

0
2017 2018 2019 2020 2021

Bar Restaurant Nightclub Event Venue

2
Best and Worst Performing Accounts by Account Type
(5 Year CAGR)

Top 2 Bar Restaurant Club Event Venue


Accounts BAR 13 RESTAURANT 5 NIGHTCLUB 2 EVENT VENUE 11
BAR 14 RESTAURANT 12 NIGHTCLUB 10 EVENT VENUE 2

Bottom 2 Bar Restaurant Club Event Venue


Accounts BAR 7 RESTAURANT 8 NIGHTCLUB 11 EVENT VENUE 1
BAR 15 RESTAURANT 11 NIGHTCLUB 8 EVENT VENUE 4

3
Total Sales by Account Type and Year

Graph(s) of trends and data for total sales by account type and year…

Sales 2017-2021
110000

90000

70000

50000

30000

10000
2017 2018 2019 2020 2021
Bar 51804 60121 60760 75991 94147
Restaurant 46025 65032 77731 89595 102185
Nightclub 47259 67275 79646 102065 112270
Event Venue 44888 50567 70312 82583 100592

4
Observations and Key Takeaways

• Nightclubs have performed the best with an increase of 137% in sales between period 2017-2021.

• 4 locations in each account type have a consistent decline in their sales..

• Coolers and digital screens are commonly found in top performing bar, clubs and restaurants with
a rare usage of posters.

• Event venues doesn’t use digital screens and posters as promotional tools.

• Restaurants only have regular and sugar free line of products

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