ADs Scripts
Nourhan Baddour
Agenda
1 2 3
Toshiba Corona Wadi Degla
chocolate club
2
1- Toshiba AD
•Middle class men and women
•Age: 23-40
Target audience •Have a 9-5 job
•Some have families
Quality of products is a problem for all of the consumers and
•
Insight maintaining it is another important aspect
3
1- Toshiba AD
Quality of products may deteriorate from generation to
•
generation but this did not happen with Toshiba, on the
Concept contrary it kept leveling up and kept meeting its clients’
expectations throughout generations
•Nostalgia/showing startegy
Creative idea/ •Showing how the different appliances of Toshiba have been
strategy with the Egyptian people for decades.
4
1- Toshiba AD
No music just the sounds of people speaking and moving
•
Music
Duration 40 seconds
•
5
1- Toshiba AD
A family of four, showing the journey of their life from
•
Characters marriage in 1980s, raising their children till seeing their
grandchildren.
Slogan/Tagline مكملين معاك رحلتك
6
“
Scenes details
First scene:
Engaged couples are preparing their appartement in the 1983
(it has to be shown on the screen and the photographing style
has to be retro like filters) they are putting the furniture in its
place with the help of their friends and they are all happy and
laughing. The TV of Toshiba has to be shown in the background.
”
Second scene:
The same couple are kissing their children before going to
school while showing the fan beside them
Third scene:
Fast forward to nowadays while the girl is going to her work in
the morning. Showing the cook while she is preparing her lunch
box
7
2-Corona Chocolate
•Mothers and children from 7 years old
Target audience •Middle class
Children from the age of 6 are always refusing food and
Insight want something sweet which is not good for their health.
8
2-Corona Chocolate
Pure Dark chocolate is a good and healthy alternative to
•
other sweets and incorporating it into many forms will help
Concept them
•Social/humor
Creative idea/ •Showing that dark chocolate of corona is easily incorporated
in daily food making it sweet without lowering the benefits of
strategy
the food
9
2-Corona Chocolate
No sounds just music playing that resembles ones from
•
Music tome and jerry
Duration 40 seconds
•
10
2-Corona Chocolate
Characters Mother and her son
•
Slogan/Tagline خليهم يكبروا وهما مبسوطين
11
Presentati 20X
“
Scenes details
First scene:
The mother is coming to her child’s bedroom to show him a dish that has
fruits and vegetables while he is playing so he looks at her and nods his head
refusing the food and continues playing
Second scene:
Mean while she was shopping and finds the dark chocolate of corona so she
”
thought why not use it
Third scene:
She went home and researched about recipes and read bout its benefits. The
camera will show a screen written on it the benefits of the dark chocolate.
Fourth scene:
The mother brings to her son balls so he moves his hand asking what is this
so she uses her hand to count the ingredients (dates, chocolate, coconut and
nuts) they have to be shown on screen
12
3-Wadi Degla club
•Families from the upper middle class
•Living in areas like new cairo, maadi etc..
Target audience
•Have interests in certain sports
Having high quality clubs that offer the social side and
sports is not common. A place that can offer high quality
Insight trainings with special environment and eople who are of
good class and good manners is not common.
13
3-Wadi Degla club
This club can satisfy people h=who want to have funs and
•
Concept go out with their friends and people who want to play sports
or even be champions
Creative idea/
Social/product experience
•
strategy
14
3-Wadi Degla club
Simple music playing in the background combined with
•
Music some sound effects of the movement of balls and people
Duration 40 seconds
•
15
3-Wadi Degla club
•Basket ball player with his team
•Tennis player
Characters •Swimming boy of 9 years old
•Girls enjoying their time playing with skateboards
•A family having dinner in the club house
Slogan/Tagline دايما في المقدمة
16
“
Scenes details
First scene:
A boy of 20 years old is passing the basket ball to one of his team mates in a
match
Second scene:
A girl of 16 years old playing tennis
Third scene:
”
A 9 years old girl swimming
Fourth scene:
17 year old girls playing with skateboards
Fifth scene:
A family of 5 having dinner in a luxurious restaurant inside the club (mum,
dad, 2 girls and a boy)
Sixth scene:
2 old people of 60 years old are walking in the track and talking.
17
Thank you